# Vitamin-Enriched Toothpastes The Verve Ultra Gel Toothpaste Stops Canker Sores from Occurring By Michael Hemsworth | Published 2017-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gel-toothpaste References: [dudeiwantthat](http://www.dudeiwantthat.com/style/grooming/verve-no-more-canker-sore-toothpaste.asp) & [amzn](http://www.amzn.com/B00I080OQY/?tag=duiwath-20) Those who find themselves constantly bothered by canker sores will find the [Verve](https://www.trendhunter.com/trends/super-greens-powder) Ultra gel toothpaste to be an effective way to combat against their occurrence. Safe for daily use, the Verve Ultra toothpaste is intended to help keep your mouth and teeth clean by offering [stain removal, whitening](https://www.trendhunter.com/trends/crest-3d-white-deep-stain-remover), cavity protection and more. The Verve Ultra toothpaste is enriched with vitamin E, which is purported to help be a great method for helping to eliminate the occurrence of canker sores in the mouth. The gel toothpaste is free of sodium lauryl sulfate (SLS), which is purported to be one of the common causes of mouth ulcers. Studies have shown that eliminating SLS exposure in the mouth can cut down on canker sore recurrence by up to 80%. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 40% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Personalized Toothcare:** The trend of incorporating specific ingredients, such as vitamin E, into toothpastes to address individual oral health needs. - **Natural Oral Care:** The trend of developing toothpastes free from harmful chemicals, like sodium lauryl sulfate (SLS), for a safer and more natural oral care experience. - **Multi-benefit Toothpastes:** The trend of creating toothpastes with multiple functionalities, such as stain removal, whitening, cavity protection, and canker sore prevention. ### Who This Affects Most - **Oral Care:** Companies in the oral care industry can explore opportunities to develop personalized and natural toothpastes with added benefits, like preventing canker sores. - **Pharmaceuticals:** Pharmaceutical companies can leverage the trend towards personalized toothcare by developing toothpastes enriched with specific vitamins and ingredients for targeted oral health solutions. - **Cosmetics:** Cosmetics companies can tap into the demand for multi-benefit toothpastes by incorporating features like stain removal, whitening, and cavity protection into their oral care product lines. ## Related on Trend Hunter - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Stain-Neutralizing Vitamin Toothpastes](https://www.trendhunter.com/trends/vitamin-c-toothpaste.md) - [Pain Relief Chewing Gums](https://www.trendhunter.com/trends/canker-sore-relief.md) - [Pain-Relieving Mouthwashes](https://www.trendhunter.com/trends/smartmouth-mouth-sore-mouthwash.md) - [Flavor-Free Toothpastes](https://www.trendhunter.com/trends/flavor-free-toothpaste.md) - [Collaborative Oral Rinse Toothpastes](https://www.trendhunter.com/trends/arm-hammer-plus-therabreath-toothpaste.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Enamel Care Serums](https://www.trendhunter.com/trends/enamel-care-serum.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md)