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# Icy Dynamic Sneakers
WIND AND SEA Reworks the ASICS' GEL-NIMBUS 9 Sneaker

By Kanesa D | Published 2022-10-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gel-nimbus-9
References: [hypebeast](https://hypebeast.com/2022/10/asics-wind-and-sea-gel-nimbus-9-1201a801-100-release-info) & [asics.hk](https://asics.hk/products/asics-wind-and-sea-gel-nimbus-9-1201a801-100)

[ASICS’](https://www.trendhunter.com/trends/gelnunobiki) popular GEL-NIMBUS 9 has been reworked by Takahashi Kumagai’s streetwear label [WIND AND SEA](https://www.trendhunter.com/trends/wind-and-sea-x-dickies). After debuting a special “galaxy matter” collaboration with Kiko Kostadinov on the runway, ASICS’ tones it down with WIND AND SEA’s traditional, retro-inspired influences. The release comprises two seasonal colorways in ‘Cream/Pure Silver’ and ‘White/Pure Silver,’ boasting ASICS’ signature GEl midsoles that are connected using a torsion arch. These sneakers opt for mesh uppers and reinforce them using patented leather.

Additional details include [GEL-NIMBUS 9](https://www.trendhunter.com/trends/cecilie-bahnsen-1) banners on the tongue tabs and ‘SEA’ branding on the heel. The ASICS GEL-NIMBUS 9 in ‘Cream/Pure Silver’ and ‘White/Pure Silver’ are available in Asia at ASICS and are slated for North American and European release on October 22.

Image Credit: ASICS

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 57% | Activity: 58% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Retrospective-inspired Sneakers:** Designing sneakers using traditional, retro-inspired influences is an opportunity for disruptive innovation
- **Mesh Uppers with Patented Leather Reinforcement:** Developing and using patented leather for reinforcing mesh uppers in sneakers can be a disruptive innovation for the footwear industry
- **Seasonal Colorways:** Introducing seasonal colorways in sneaker releases can offer a disruptive innovation opportunity for increasing customer engagement

### Industries Being Reshaped

- **Footwear:** WIND AND SEA's reworking of ASICS' popular GEL-NIMBUS 9 showcases an innovation opportunity in the footwear industry
- **Fashion:** Creating sneakers incorporating traditional, retro-inspired influences offers innovation opportunities within the fashion industry
- **Sports:** Incorporating patented leather reinforcement in mesh uppers of sneakers can offer innovation opportunities for performance enhancement within the sports industry

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