# Affordable Gel Moisturizers Trader Joe's Ultra Hydrating Gel Moisturizer Dupes a High-End Product By Laura McQuarrie | Published 2019-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gel-moisturizers References: [wellandgoodnyc](http://www.wellandgoodnyc.com/good-looks/trader-joes-moisturizer-like-la-mer/) & [traderjoes](https://www.traderjoes.com/digin/post/ultra-hydrating-gel-moisturizer) Some the most popular gel moisturizers cost hundreds of dollars and [Trader Joe’s](https://www.trendhunter.com/trends/vanilla-lip-mask) set out to create an ultra-affordable version of a particular name-brand water-based gel moisturizer. Inspired by the light and aqueous formula of the luxury skincare product, Trader Joe’s began working with a high-end skincare producer that’s overseen by a panel of board-certified dermatologists. The finished product, Trader Joe’s Ultra Hydrating Gel Moisturizer, boasts a [water-based gel formula](https://www.trendhunter.com/trends/belief-aqua-bomb) that’s packed with simple, natural ingredients like aloe leaf juice and green tea, birch leaf and milk thistle extracts. Notably, the $8.99 paraben-free, fragrance-free and cruelty-free moisturizer also contains [sodium hyaluronate](https://www.trendhunter.com/trends/hyaluronic-acid-duo), which it describes as “the salt form of hyaluronic acid, prized for its ability to both ‘lock in’ skin’s natural moisture and add to it.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Affordable Gel Moisturizers:** Companies can create affordable versions of high-end water-based gel moisturizers using natural ingredients and hyaluronic acid alternatives. - **Natural Ingredients Skincare:** Natural, simple, and organic ingredients in skincare products can have a massive economic impact by providing consumers with alternatives to expensive, chemical-based products. - **Sodium Hyaluronate Alternative:** Companies can explore and develop alternatives to sodium hyaluronate to provide consumers with cost-effective and innovative products. ### Where This Applies - **Skincare Industry:** The skincare industry can benefit from the development of affordable products that provide the same benefits and formula as high-end products using natural ingredients and alternatives to sodium hyaluronate. - **Natural Beauty Industry:** The natural beauty industry can capitalize on the demand for affordable and simple products by providing alternatives to expensive, chemical-based products. - **Alternative Ingredient Manufacturers:** Companies that specialize in developing alternative ingredients for skincare products can leverage the demand for cost-effective and innovative solutions for skincare needs. ## Related on Trend Hunter - [Hydrating Face Masks](https://www.trendhunter.com/trends/hydrating-biocellulose-face-masks.md) - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Moisturizing Vanilla Lip Masks](https://www.trendhunter.com/trends/vanilla-lip-mask.md) - [Lightweight Hyaluronic Jelly Moisturizers](https://www.trendhunter.com/trends/hyaluronic-jelly.md) - [Moisturizing Hyaluronic Eye Gels](https://www.trendhunter.com/trends/hyaluronic-eye-gel.md) - [Cacay Oil Body Moisturizers](https://www.trendhunter.com/trends/cacay-oil-body-butter.md) - [Moisturizing Unscented Deodorants](https://www.trendhunter.com/trends/trader-joes-unscented-deodorant.md) - [Multi-Purpose Body Oils](https://www.trendhunter.com/trends/brazil-nut-body-oil.md) - [Heat-Protecting Hair Oils](https://www.trendhunter.com/trends/trader-joes-hair-oil.md)