# Vegetable Skin Care These Non-Irritating Gel Masks Contain Locally Sourced Echinacea Purpurea By Alyson Wyers | Published 2015-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gel-masks References: [refinery29](http://www.refinery29.com/tata-harper-farmacy-skin-care-natural-products) & [sephora](http://www.sephora.com/farmacy) If you prefer your food local and as fresh as possible, you might also be interested in this new line of gel masks. The food to table-esque skin care line Farmacy works with upstate New York-based farmers to source their echinacea variant -- the patented Echinacea Green Envy at the core of all their irritant-free and bioactive products. Their [hydrating coconut gel masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask) provide "targeted skin care enhanced by powerful farm-fresh vegetable extracts." This means they contain a powerful dose of anti-oxidants. The [high tech face masks](https://www.trendhunter.com/trends/fresh-face-masks) come in six varieties: oil control (carrot), firming (celery), deep moisture (cucumber), soothing (kale), brightening (purple broccoli) and anti-wrinkle (rhubarb). Farmacy also has [hydrating lip balms](https://www.trendhunter.com/trends/lip-eye-mask) in addition to their other skin care solutions. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 43% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Farm-to-table Skin Care:** Opportunity for disruptive innovation: Create a skincare line that utilizes locally sourced ingredients, promoting sustainability and supporting local farmers. - **Bioactive Mask Technology:** Opportunity for disruptive innovation: Develop gel masks infused with bioactive extracts from vegetables to provide targeted and effective skincare solutions. - **Vegetable Extract Cosmetics:** Opportunity for disruptive innovation: Design cosmetics that extract and utilize the antioxidant properties of various vegetables to enhance skincare products. ### Sectors Adopting This - **Farming and Agriculture:** Opportunity for disruptive innovation: Explore partnerships and collaborations with skincare companies to supply locally sourced ingredients for their products. - **Beauty and Skincare:** Opportunity for disruptive innovation: Capitalize on the demand for natural and organic skincare products by incorporating vegetable extracts into innovative skincare solutions. - **Sustainability and Eco-consciousness:** Opportunity for disruptive innovation: Develop eco-friendly packaging and practices for skincare products that align with the values of conscious consumers. ## Related on Trend Hunter - [Upcycled Kale Moisturizers](https://www.trendhunter.com/trends/hydrating-gel-moisturizer.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md) - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md) - [Potato-Infused Skincare Pads](https://www.trendhunter.com/trends/soothing-pads.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Fresh Face Masks](https://www.trendhunter.com/trends/fresh-face-masks.md) - [Fermented Overnight Skincare](https://www.trendhunter.com/trends/fermented-cocoon-mask.md)