# Transformative Gel Deodorants AER's 'Next-Level Deodorant' Boasts a Gel-to-Powder Formula By Laura McQuarrie | Published 2017-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gel-deodorant References: [wellandgood](https://www.wellandgood.com/good-looks/smudging-ingredients-sage-palo-santo-skin-care/) & [vapourbeauty](http://www.vapourbeauty.com/body/vapour-organic-beauty-aer-next-level-deodorant.htm) There are a number of [gel deodorant products](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel) on the market that are ultra-lightweight in comparison to their stick counterparts and [do not leave behind residue](https://www.trendhunter.com/trends/natural-deodorant1). There are also sprays, pastes and a variety of other forms that deodorant comes in to suit a consumer's scent and hygiene preferences. AER sets itself apart in this regard by producing what it calls a 'Next-Level Deodorant,' which boasts a transformative [gel-to-powder formula](https://www.trendhunter.com/trends/hand-body-powder-wash). Because the personal care product is super concentrated, AER notes that only a small amount needs to be applied to one's underarms. The ingredients that power the product include natural ones like organic arrowroot, baking soda, coconut oil, beeswax and essential oils. AER's Next-Level Deodorant is offered in a range of unique scents that include options like Lavender Myrrh, Palo Santo Blood Orange and Ginger Grapefruit. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gel Deodorant:** Disruptive innovation opportunity: Develop a gel-to-powder formula that combines the lightweight feel of gel deodorants with the no-residue effect of powder deodorants. - **Concentrated Personal Care Products:** Disruptive innovation opportunity: Create highly concentrated personal care products that require smaller application amounts, reducing waste and improving product longevity. - **Unique Scent Options:** Disruptive innovation opportunity: Introduce a wide range of distinctive scent options in the deodorant market to cater to individual consumer preferences and enhance personalization. ### Sectors Adopting This - **Personal Care Products:** Disruptive innovation opportunity: Revolutionize the personal care industry by developing gel-to-powder formulas, concentrated products, and unique scent options for deodorants. - **Natural Ingredients:** Disruptive innovation opportunity: Capitalize on the growing demand for natural personal care products by utilizing organic and eco-friendly ingredients like arrowroot, coconut oil, and essential oils. - **Scent Marketing:** Disruptive innovation opportunity: Explore the potential of scent marketing in various industries by partnering with deodorant brands to create signature scents that enhance brand recognition and consumer experience. ## Related on Trend Hunter - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Gender-Neutral Deodorant Balms](https://www.trendhunter.com/trends/deodorant-balm.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Brightening Deodorant Gels](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel.md) - [Vanilla-Inspired All Body Deodorants](https://www.trendhunter.com/trends/all-body-deodorant.md)