# Watermelon Gel Cleansers Yes To's Super Fresh Facial Cleanser Lightly Hydrates and Tones Skin By Laura McQuarrie | Published 2020-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gel-cleansers References: [yesto](https://yesto.com/product/yes-to-watermelon-facial-cleanser/) The newest addition to Yes To's range of hydrating watermelon skincare products is the Watermelon Super Fresh Facial Cleanser, which taps into the popularity of [gel cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel). The cleanser with watermelon extract boasts a gel formula that transforms into a lather so that it can provide light hydration, toning and gently wash away makeup, oil, dirt and impurities. The Watermelon Super Fresh Facial Cleanser boasts 96% natural ingredients and also shares the [brightening benefits of Vitamin C](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse), all in the form of a product that's free from parabens, SLS and silicones. To make the most of the [vegan-friendly facial cleanser](https://www.trendhunter.com/trends/isntree-yam-root), the brand recommends applying it to damp skin and following it up with a moisturizer. Fruit-focused skincare products in demand, especially from naturally minded consumers who are seeking simple, natural and effective solutions. Image Credit: Yes To ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 12% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fruit-focused Skincare Products:** The demand for fruit-focused skincare products is growing, providing an opportunity for brands to cater to naturally minded consumers with simple, natural, and effective solutions. - **Gel Cleansers:** Gel cleansers are gaining popularity in the skincare industry, creating an opportunity for brands to develop innovative gel formulas that provide hydration, toning, and effective makeup removal. - **Watermelon Skincare:** Watermelon extract is becoming a popular ingredient in skincare products, offering brightening benefits and an opportunity for brands to tap into the trend. ### Where This Applies - **Skincare:** The skincare industry can explore the development of fruit-focused products, innovative gel cleansers, and utilizing watermelon extract to cater to consumer demands. - **Beauty:** The beauty industry can benefit from the rising demand for fruit-focused skincare products, gel cleansers, and watermelon-infused products by offering innovative and effective solutions. - **Natural Products:** The natural products industry can capitalize on the trend of fruit-focused skincare, gel cleansers, and watermelon-infused products by offering simple and effective solutions for naturally minded consumers. ## Related on Trend Hunter - [Soy-Based Face Cleansers](https://www.trendhunter.com/trends/soy-face-cleansers.md) - [Hydrating Facial Cleansing Gels](https://www.trendhunter.com/trends/hydrating-facial-cleansing-gel.md) - [Watermelon-Inspired Beauty Sets](https://www.trendhunter.com/trends/watermelon-glow.md) - [Ultra-Refreshing Gel Cleansers](https://www.trendhunter.com/trends/luma-leaf.md) - [Oil-free Refillable Moisturizers](https://www.trendhunter.com/trends/refillable-moisturizer.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Creamy Whipped Cleansers](https://www.trendhunter.com/trends/whipped-cream-cleanser.md) - [Gum-Like Facial Cleansers](https://www.trendhunter.com/trends/bubble-gum-cleanser.md)