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# Versatile Co-Branded Sneakers
P.E. Nation Launches the ASICS 'GEL-1130' In Two Colorways

By Kanesa D | Published 2022-07-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gel-1130-1
References: [hypebae](https://hypebae.com/2022/7/p-e-nation-asics-gel-1130-cream-black-paperbag-price-release-info) & [us.pe-nation](https://us.pe-nation.com/)

P.E. Nation has reworked the [ASICS](https://www.trendhunter.com/trends/gelsekiran-1) ‘[GEL-1130](https://www.trendhunter.com/trends/pink-glo-colorway)’ as a part of a two-piece collection that offers [neutral and neon colorways](https://www.trendhunter.com/trends/gelnyc-5). The new ‘GEL-1130’ uses a mesh eggshell-colored base on both iterations, with the ‘Cream/Paperbag’ colorway adopting a muted, earthy-toned palette and the ‘Cream/Black’ going for a vibrant neon yellow and pink. The ‘Cream/Paperbag’ iteration uses brown, black, and orange hits to contrast the beige construction, while the Cream/Black’ version uses a tan shade on the lateral side panels, neon outsoles, and pink accents on the mudguards, toebox tab, and heels.

P.E. Nation comments on the collaboration in a press release: “ASICS are at the forefront of innovation: their decades of design evolution have led to the most technical running shoe in the market. [...] [This collaboration] highlights the synergy between ASICS and P.E, too, in terms of aesthetic approach and sharp focus on sustainability. The end result a 360-package of function, form, and future sensibility.”

The P.E. x ASICS ‘GEL-1130’ arrives on July 25 via the P.E. Nation website.

Image Credit: ASICS

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 58% | Activity: 42% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Co-branded Sneakers:** Opportunity for fashion brands and sneaker companies to collaborate and create unique designs with a shared audience.
- **Colorway Variation:** Opportunity for sneaker brands to release multiple variations of the same shoe, appealing to a wider range of consumers with different aesthetic preferences.
- **Sustainability Focus:** Opportunity for fashion and sneaker brands to place a greater emphasis on sustainability and eco-friendly materials in their product designs.

### Industries Being Reshaped

- **Fashion:** Fashion companies can benefit from collaborations with sneaker companies to create unique footwear options.
- **Sneaker:** Sneaker companies can release variations of popular shoes with different colorways to appeal to a wider range of consumers.
- **Sustainability:** Opportunity for companies across various industries to focus on and promote sustainability in their product offerings.

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