# Male-Targeted Insurance Ads This Geico Insurance Ad Uses 'Brocabulary' to Speak to Bros By Laura McQuarrie | Published 2016-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/geico-insurance References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-geico-expands-its-brocabulary-sell-brotastic-brosurance-168857) & [geico](https://www.geico.com/) In the span of just 30 seconds, the 'Flextacular: More More More' [Geico](https://www.trendhunter.com/trends/geico-x-tag-team) insurance commercial touches on how the company can help its customers get more for their money with rental and vehicle insurance. The humorous Geico ad appeals to a young male demographic by setting the scene with two men working out in a gym. Over the course of the commercial, the guy who switches to Geico and raves about how he got "more" quickly develops muscles as the camera pans between him and his friend. In the spot, the pair comically addresses one another with terms like "brotato chip," "brotein shake" and "Teddy Brosevelt." This 'Brocavulary' is also expanded with a series of 80s-inspired videos from Geico that introduce more words in this theme. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 44% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Male-targeted Advertising:** Creating advertisements that specifically target young males can be a disruptive innovation opportunity for insurance companies. - **Humorous Marketing:** Using humor in insurance ads can be a disruptive innovation opportunity to appeal to a wider audience. - **Cultural Linguistic Branding:** Developing a unique cultural and linguistic branding, like 'Brocavulary,' can be a disruptive innovation opportunity for companies to establish a memorable identity. ### Industries Being Reshaped - **Insurance:** The insurance industry can capitalize on male-targeted advertising to attract a specific demographic. - **Marketing:** Marketing agencies can explore the use of humor as a disruptive innovation strategy for creating engaging advertisements. - **Branding:** Branding agencies can help companies develop unique cultural and linguistic branding strategies to differentiate themselves in the market. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md)