# Bribing Beijing Olympic Bloggers Gehua New Century Hotel Offers Cash For Stories By Bianca | Published 2008-06-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/gehua-new-century-hotel-beijing-cash References: [uk.reuters](http://uk.reuters.com/article/oddlyEnoughNews/idUKPEK13804520080623?feedType=nl&feedName=ukoddlyenough) & [2008bimc.cn](http://www.2008bimc.cn/en/travelservice/gehua/n214105483.shtml) After a lot of controversial media build-up, Beijing companies are trying to get some positive press about the upcoming [Beijing Olympics](https://www.trendhunter.com/trends/great-robot-olympics). One hotel is actually offering cash incentives for non-traditional media to write positive articles about them. The Gehua New Century Hotel is offering 1,000 yuan for articles that shed positive light on "China's first five-star hotel with a media-cultural theme." [Reuters](https://www.trendhunter.com/trends/new-glenn-1) says, "Media can claim 500 yuan for a 'positive' article on the hotel of 100 to 500 words in length and 1,000 yuan for an article of between 500 and 1,000 words." While 1,000 yuan isn't much ($145.539 US), the unique experience to cover an event from a [luxury business hotel](https://www.trendhunter.com/trends/behind-the-journey) likle Gehua New Century is sure to lure a lot of eager writers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Influencer Marketing:** Companies offering cash incentives for positive articles demonstrate the growing trend of influencer marketing in the hospitality industry. - **Brand Reputation Management:** The controversial approach of bribing bloggers highlights the increasing importance of brand reputation management for businesses. - **Alternative Media Engagement:** The cash incentives offered to non-traditional media writers reflect the emerging trend of businesses seeking engagement with alternative media channels. ### Sectors Adopting This - **Hospitality:** The Gehua New Century Hotel's cash incentives for positive articles indicate disruptive innovation opportunities in the hospitality industry, particularly in influencer marketing strategies. - **Media and Journalism:** The controversy surrounding paid positive articles presents a potential disruptive innovation opportunity in the media and journalism industry by emphasizing the importance of journalistic integrity and ethics. - **Marketing and PR:** The practice of bribing bloggers highlights a need for businesses to explore innovative marketing and PR strategies to enhance brand reputation and credibility. ## Related on Trend Hunter - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Hospitality Olympic Partners](https://www.trendhunter.com/trends/2024-olympics1.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Contemporary Sleek Boutique Hotels](https://www.trendhunter.com/trends/ni-hao-hotel.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Courtside Hotel Experiences](https://www.trendhunter.com/trends/bed-on-the-baseline.md)