# Heat-and-Eat Indian Cuisine Meals Geeta’s Microwaveable Sides are Also Great on Their Own By Michael Hemsworth | Published 2024-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/geetas-microwaveable-sides References: [grocerytrader](https://grocerytrader.co.uk/geetas-expand-indian-flavour-occasions-with-two-new-launches/) & [geetasfoods](https://www.geetasfoods.com/)  Geeta’s microwaveable sides are a new series of side dishes from [Geeta's Foods](https://www.trendhunter.com/trends/geetas-roti-flatbreads) crafted with ease of use and flavor in mind to work well for a variety of consumer meal occasions. The dishes come packaged in [pouches](https://www.trendhunter.com/trends/merchant-gourmet-pouch-range) that are easy to heat in the microwave for quick preparation and will offer enough food for two with the yield increasing if they're used as a smaller side dish. The product comes in two varieties including Bombay Spiced Lentils & Potatoes and Saag Aloo, which are both priced at £2 for a 250-gram pouch. Director of Sales & Marketing Eleanor Bridgman spoke on the Geeta’s microwaveable sides saying, "Indian flavours have widespread consumer acceptance and appeal across a range of meal and snacking occasions. The growth in the [heat and eat category](https://www.trendhunter.com/trends/chilled-meals) presents a great opportunity for our new side dishes to add Indian flavours to a raft of meal or snacking occasions, as well as the Friday night curry." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 19% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Microwaveable Ethnic Foods:** Microwaveable ethnic foods cater to busy consumers seeking convenient, flavorful meal options inspired by diverse cuisines. - **Heat-and-eat Consumer Products:** Heat-and-eat consumer products offer a convenient solution for preparing meals quickly without sacrificing quality or taste. - **Culturally Inspired Snacking:** Culturally inspired snacking products attract consumers interested in exploring global flavors in a convenient snack format. ### Industries Being Reshaped - **Convenience Foods:** Convenience foods industry thrives on products that simplify meal preparation for time-strapped consumers. - **Ethnic Food Market:** Ethnic food market expands as consumers seek authentic and diverse flavor experiences in their daily meals. - **Ready-made Meal Sector:** Ready-made meal sector innovates by offering high-quality, quick-cook dishes that replicate homemade taste experiences. ## Related on Trend Hunter - [Restaurant-Quality Indian Cooking Products](https://www.trendhunter.com/trends/geetas-products.md) - [International Cuisine Side Dishes](https://www.trendhunter.com/trends/tilda-tasty-sides.md) - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md) - [Artisanal Indian Cuisine Sauces](https://www.trendhunter.com/trends/geetas-foods-cooking-sauces.md) - [Wrap-Style Indian Cuisine Kits](https://www.trendhunter.com/trends/geetas-wrap-kits.md) - [Flexible Roti Flatbread Products](https://www.trendhunter.com/trends/geetas-roti-flatbreads.md) - [Heat-and-Eat Indian Rices](https://www.trendhunter.com/trends/tilda-saag-aloo-rice.md) - [Microwaveable Indian Cuisine Meals](https://www.trendhunter.com/trends/tasty-bite-butter-chickpea-vegetables.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md)