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# Fake Rolls Royces
The Geely Excellence Limousine Rolls Out at Shanghai Auto Show

By Going Like Sixty | Published 2009-04-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/geely-rolls-out-limo-at-shanghai-auto-show
References: [chinese.autoblog](http://chinese.autoblog.com/photos/ge-limo-2009/1506437/)

Rich Asians love big cars just like everybody else, so why shouldn’t Geely offer an obvious knock-off of the [Rolls Royce](https://www.trendhunter.com/trends/rollsroyce-chess-set), called the [Geely Excellence](https://www.trendhunter.com/trends/auto-shanghai-2025) (GE) Limousine?

Check out the waterfall grill, the winged hood ornament, the wool carpets, all marks of the famous Rolls Royce line.

The Chinese put some interesting touches on the car, with a rear seat that is much higher than the front and is centered for a true position of power. The 17 1/2 foot monster will be the first offering from YingLun or EngLon (England/[London](https://www.trendhunter.com/trends/visionary-art-challenge)) as brand of Geely.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 96% | Activity: 74% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Counterfeit Luxury Cars:** Opportunity for brands to develop enhanced anti-counterfeiting measures and protect their intellectual property.
- **Affordable Luxury Cars:** Potential for automakers to create high-quality, luxury-inspired vehicles at a more accessible price point.
- **Customizable Luxury Cars:** Emerging trend of personalized luxury cars, where consumers can tailor various features to their preferences.

### Where This Applies

- **Automotive Manufacturing:** Disruptive innovation possibilities include the adoption of advanced technologies for improved production efficiency and customization options.
- **Intellectual Property Protection:** Opportunity for the development of innovative anti-counterfeiting technologies to safeguard luxury brands.
- **Automotive Design:** Potential for designers to create unique and personalized luxury car features that cater to individual customer demands.

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