# Rap Battles for Search Engine Supremacy MSN vs. Yahoo By Cowbag | Published 2008-09-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/geeky-rap-battles-is-this-a-viral-campaign-for-search-engines References: [urlesque](http://www.urlesque.com/2008/09/18/search-engines-finally-come-to-blows-in-an-epic-rap-battle/) & [searchenginerapbattle](http://www.searchenginerapbattle.com) This is really too good to be true, and I suspect it is, but more of this will come shortly. This is a freestyle rap battle at the Search Engine Rap Battle where geeks go head-to-head. In this video [MSN](https://www.trendhunter.com/trends/windows-xp-crocs) faces off against [Yahoo](https://www.trendhunter.com/trends/yahoo-scout). The lyrics are too polished and too funny to be impromptu, so my instincts are leaning towards some kind of online guerilla marketing campaign. Especially with the very slick [website](http://www.searchenginerapbattle.com/). When it is this funny, I don’t care either way. BRING IT ON! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 9% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Online Guerrilla Marketing:** Disruptive innovation opportunity: Brands can leverage freestyle rap battles as a creative and engaging form of online guerrilla marketing. - **Search Engine Battle:** Disruptive innovation opportunity: Search engine companies can initiate rap battles to increase user engagement and showcase their search capabilities. - **Comedic Content Marketing:** Disruptive innovation opportunity: Companies can explore the use of humorous rap battles as a form of content marketing to entertain and engage their audience. ### Where This Applies - **Digital Marketing:** Disruptive innovation opportunity: Digital marketing agencies can specialize in organizing and executing rap battles as a unique marketing strategy for their clients. - **Search Engines:** Disruptive innovation opportunity: Search engine companies can incorporate rap battles to differentiate themselves from competitors and attract new users. - **Entertainment:** Disruptive innovation opportunity: Entertainment platforms could explore hosting rap battles as a new and engaging form of content for their audience. ## Related on Trend Hunter - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Mom-Inspired Rap Generators](https://www.trendhunter.com/trends/mamarap.md) - [AI Rap Generating Tools](https://www.trendhunter.com/trends/the-rap-generator.md) - [Engaging Rap Trivia Games](https://www.trendhunter.com/trends/rap-trivia.md) - [AI-Powered Search Bots](https://www.trendhunter.com/trends/google-lamda.md) - [Mystery Search Engines](https://www.trendhunter.com/trends/mystery-search.md) - [Daily Word Games](https://www.trendhunter.com/trends/daily-word-games.md) - [Sarcastic Internet Search Tutorials](https://www.trendhunter.com/trends/let-me-google-that.md) - [Custom Rap Songs](https://www.trendhunter.com/trends/paparap.md)