# Geeky Celeb Ad Mariah Carey Loves 802.11n By Bianca | Published 2008-03-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/geeky-celeb-mariah-carey-80211n References: [techiediva](http://www.techiediva.com/2008/03/05/mariah-likes-download-speed-at-80211n/) Sure we've heard of [geeky celebrities](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) like Josh Hartnett (major Star Wars fan), but Mariah Carey? She's a nerd? According to her latest video for Touch My Body, you bet. Not only do the lyrics include geeky jargon, references to [YouTube](https://www.trendhunter.com/trends/love-me-1) and video features of [Guitar Hero](https://www.trendhunter.com/trends/nazarian-films) and laser tag. Flouncing around like a little bimbo, Mariah skanks it up in a completley unbuttoned white shirt which reveals a lacy black bra. She and her boobs bounce over to the desk where an uber-keener, ultra-nerdy techie is trying to fix her computer. After he tinkers with her PC, she seductively says, "The download speed was killing me; please tell me you updated to 802.11n." I can't handle it! So cliche, hot girl hitting on geeky guy to get the help she needs. Oh well, geeky guys the world over will surely appreciate this one. Plus, Mariah's agent is smart to target weboholics; they are taking over all forms of media, so celebrities may as well start appealing to them. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 14% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Geeky Celebrities:** Opportunity for celebrities to embrace their geek side and appeal to tech-savvy audiences. - **Incorporating Geek Culture:** Opportunity for brands to incorporate geeky jargon and references in their marketing campaigns to resonate with consumers. - **Targeting Tech-savvy Audiences:** Opportunity for brands to target the growing demographic of tech-savvy consumers through their marketing efforts. ### Industries Being Reshaped - **Entertainment:** Opportunity for entertainment industry to create content that appeals to both geek and mainstream audiences. - **Technology:** Opportunity for technology industry to develop products that embrace geek culture and cater to the needs of tech-savvy consumers. - **Marketing and Advertising:** Opportunity for marketing and advertising industry to develop campaigns that incorporate geeky jargon and references to engage with consumers. ## Related on Trend Hunter - [Singer-Collaborated Game Campaigns](https://www.trendhunter.com/trends/nintendo-and-raye.md) - [Rapper-Inspired Playable Game Characters](https://www.trendhunter.com/trends/call-of-duty-season-5.md) - [Celebrity Communication Solutions](https://www.trendhunter.com/trends/vibling.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Holiday-Themed Virtual Concerts](https://www.trendhunter.com/trends/winter-wonderland-1.md) - [Celeb-Backed Chocolate Campaigns](https://www.trendhunter.com/trends/give-a-golden-greeting-campaign.md) - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md) - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md) - [Playful Juicy Confectionery Commercials](https://www.trendhunter.com/trends/juicy-gummy.md)