# Fantasy Tiki Mugs The Guardians of the Galaxy Geeki Tikis Feature Tiki-fied Heroes By Joey Haar | Published 2017-05-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/geeki-tikis References: [thinkgeek](http://www.thinkgeek.com/product/jrpk/) 'Hooked on a Feeling,' one of the most popular songs from the widely lauded 'Guardians of the Galaxy' soundtrack, opens with a distinctly tribal chant, and the designers at ThinkGeek took that to heart in creating the Guardians of the Galaxy 'Geeki Tikis.' The franchise-themed tiki mugs are designed to look like characters from the acclaimed [Marvel](https://www.trendhunter.com/trends/star-lord-helmet) franchise. Though the Geeki Tikis are made out of ceramic, they're crafted with the wooden design aesthetic familiar to tiki bar totems. There are six mugs in all: Star-Lord, Baby Groot, Rocket Raccoon, Gamora, Drax, and Groot. Each of the mugs also has a relevant color scheme: for example, the Groot and Baby Groot mugs have a beige-brown exterior and a leafy green interior. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Franchise-themed Tiki Mugs:** Disruptive innovation opportunities include collaborations between popular franchises and tiki mug designers to create unique collectibles. - **Wooden Design Aesthetics:** Opportunities for disruptive innovation lie in the integration of wooden design aesthetics into various product categories, bringing a sense of tribal charm and uniqueness. - **Character-inspired Color Schemes:** Incorporating character-inspired color schemes into different consumer products can create new and exciting designs that resonate with fans and collectors. ### Industries Being Reshaped - **Housewares:** Disruptive innovation opportunities in the housewares industry involve incorporating elements of popular franchises and aesthetics into everyday products like mugs and homeware. - **Collectibles:** Disruptive innovation opportunities in the collectibles industry include collaborations between entertainment franchises and designers to create limited-edition items with a unique twist. - **Barware:** Opportunities for disruptive innovation in the barware industry involve the introduction of character-inspired design aesthetics to traditional bar accessories, appealing to fans and collectors. ## Related on Trend Hunter - [Sci-Fi Show Drinking Vessels](https://www.trendhunter.com/trends/corkcicle-x-star-wars.md) - [Anime-Themed Coffee Carriers](https://www.trendhunter.com/trends/mug-tumblers.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [Intergalactic Snack Products](https://www.trendhunter.com/trends/general-mills-guardians-of-the-galaxy.md) - [Superhero-Themed Block Pen Stands](https://www.trendhunter.com/trends/star-lord-helmet.md) - [Sci-Fi Film Franchise Drinkware](https://www.trendhunter.com/trends/picard-tea-cup-set.md) - [Glow-in-the-Dark Halloween Mugs](https://www.trendhunter.com/trends/glow-in-the-dark-halloween-merchandise.md) - [Sci-Fi-Themed Miniature Figurines](https://www.trendhunter.com/trends/book-of-boba-fett-1.md) - [Theater Collectible Popcorn Buckets](https://www.trendhunter.com/trends/galactus-popcorn.md)