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# Geek Rap
'Stack the Memory' Nerdcore Ad

By Cecilia Biemann | Published 2008-12-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/geek-rap-stack-the-memory-nerdcore-ad
References: [geeksaresexy.net](http://www.geeksaresexy.net/2008/11/28/seagates-new-viral-nercore-rap-ad-is-actually-good/)

Busting out from an office cubicle is [Seagate](https://www.trendhunter.com/trends/external-ssd-drives)’s new viral [nerdcore rap](https://www.trendhunter.com/trends/love-you-more)-to-the-max ad called “Stack the Memory”.

The clip is performed by the Sniper Twins, two geeky white rappers singing about upgrading their [Mac](https://www.trendhunter.com/trends/folderdrive).

Only bona fide geeks will understand all of the lyrics, but for the rest of us, it’s good for a giggle.

The opening declares that the video was filmed on company time… rebellious nerds.

Hearing a nerd invite another nerd over to his ‘crib’ to talk mouse, keys and bluetooth is just wrong!

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 5% | Activity: 65% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Nerdcore Music:** Creating music with a strong geeky theme could be an opportunity for disruptive innovation in the music industry.
- **Viral Advertising:** Producing catchy and unique ads that can go viral on social media platforms is a disruptive innovation opportunity in the advertising industry.
- **Tech-inspired Fashion:** Incorporating tech and nerd culture into fashion items, like t-shirts and accessories, is an opportunity for disruptive innovation in the fashion industry.

### Industries Being Reshaped

- **Music:** There is an opportunity for the music industry to explore and incorporate Nerdcore music to reach a new or underrepresented market.
- **Advertising:** The unique format of this advertisement presents an opportunity for companies to create memorable and shareable ads.
- **Fashion:** The intersection of tech, nerd culture, and fashion represents a potential for disruptive innovation in the clothing industry.

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