# Tech-Savvy Parental Fashion The Geek Mom Shirt is for Moms Raising Kids in the Digital Age By Nicole Ballantyne-Choo | Published 2013-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/geek-mom-shirt References: [thinkgeek](http://www.thinkgeek.com/product/e6c0/?cpg=wnrss) & [thinkgeek](http://www.thinkgeek.com) The Geek Mom shirt is the ideal shirt for the women who grew up playing video games and being the pros at using computers. This cotton black tee features a mom and three kids designed to be driving in a car. However, instead of a car they're flying in a spaceship like in the futuristic Jetsons and the youngest child is a robot. As female geeks, why would they want to drop their [geeky hobbies](https://www.trendhunter.com/trends/geeks-rule-hellsing)? This shirt is for them to proudly sport their love and support their kids who have the same interests. The tee places geek mothers in a positive light, as under the image it says 'smart. savvy. social.' which are all strong and empowering qualities. The back features geekmom.com, a place where [geek moms can unite](https://www.trendhunter.com/trends/girl-math-gang). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Geek Parenting Apparel:** There is an opportunity to create more personalized and tailored apparel for parents with niche interests that can communicate a specific message. - **Empowering Parenting Brands:** There is an opportunity for brands to create products that cater to niche parenting interests and cater to parents in a way that uniquely empowers them. - **Technology-inspired Fashion:** There is an opportunity to create innovative clothing designs inspired by technology and futuristic themes. ### Where This Applies - **Fashion Industry:** The fashion industry can create a new niche market for geek parenting apparel aimed at parents with tech interests and hobbies. - **Parenting and Family Industry:** The parenting and family industry can create products that cater to the unique interests and hobbies of parents, and empower them in a way that reflects these interests. - **Tech Industry:** There is a potential for the tech industry to partner with fashion brands to create innovative clothing designs that are inspired by technology and futuristic themes. ## Related on Trend Hunter - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Gamified Custom Kidswear](https://www.trendhunter.com/trends/supermix-studio.md) - [Tech Enthusiast Clothing Lines](https://www.trendhunter.com/trends/tech-enthusiast.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Anime Graphic Apparel](https://www.trendhunter.com/trends/geeks-rule.md) - [Cartoonish Parental Timepieces](https://www.trendhunter.com/trends/swatch-x-the-simpsons-watches.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Graphic Anime-Themed Shirts](https://www.trendhunter.com/trends/uniqlo-10.md)