# Canadian-Founded Beauty Expansions GEE Beauty Launches at Holt Renfrew By Debra John | Published 2025-06-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gee-beauty References: [geebeauty](https://geebeauty.ca/) & [instagram](https://www.instagram.com/geebeauty/?hl=en)  GEE Beauty marks two decades of redefining modern beauty with its official debut at [Holt Renfrew’s](https://www.trendhunter.com/trends/skincare-line-des) Bloor Street flagship on June 5. What began in 2005 as a family-run studio in Toronto has since evolved into a cross-border beauty authority, with flagship locations in both Toronto and Miami. Today, its signature product line is carried by esteemed retailers including [Neiman Marcus](https://www.trendhunter.com/trends/luxury-retail-ecosystems), [Nordstrom](https://www.trendhunter.com/trends/yensa-beauty), and now, Holt Renfrew. Founded by "Miriam, Natalie, Celene, and Stephanie Gee, GEE Beauty champions a holistic vision of beauty rooted in connection, confidence, and contemporary wellness." Over the years, the brand has become a trusted tastemaker, introducing Canadian consumers to globally renowned skincare and fragrance names such as "Dr. Barbara Sturm, Dr. Sebagh, Joanna Czech, Shani Darden, and Le Labo." Simultaneously, it has cultivated a signature line of high-performance makeup and skincare essentials—sophisticated yet accessible products that reflect GEE Beauty’s commitment to quality, innovation, and everyday radiance. Image Credit: GEE Beauty ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 76% | Activity: 82% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Holistic Beauty Movements:** GEE Beauty's holistic vision of beauty integrates connection and wellness, appealing to consumers seeking comprehensive self-care solutions. - **Retail Beauty Collaborations:** The collaboration between GEE Beauty and Holt Renfrew exemplifies how luxury retailers are partnering with innovative beauty brands to enhance their product offerings. - **Cross-border Beauty Expansion:** With flagship locations in both Toronto and Miami, GEE Beauty's expansion highlights the growing trend of beauty brands establishing a presence in international markets. ### Who This Affects Most - **Luxury Retail:** The inclusion of GEE Beauty in high-end stores such as Holt Renfrew and Neiman Marcus underscores the integration of specialized beauty products in luxury retail environments. - **Skincare and Makeup:** GEE Beauty's development of a signature line of high-performance skincare and makeup products signals continued innovation in producing quality beauty essentials. - **Wellness and Personal Care:** Focusing on contemporary wellness, GEE Beauty intersects with the wellness industry by incorporating self-care and holistic approaches into its brand ethos. ## Related on Trend Hunter - [Canadian Beauty Relaunches](https://www.trendhunter.com/trends/the-body-shop-canada.md) - [Toronto Mall Beauty Expansions](https://www.trendhunter.com/trends/sephoras-grand-opening.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Canadian Beauty Brand Locators](https://www.trendhunter.com/trends/north-finder.md) - [K-Beauty Retail Expansions](https://www.trendhunter.com/trends/hanyul.md) - [Canadian-Korean Skincare Debuts](https://www.trendhunter.com/trends/hanyul-1.md) - [Canadian Beauty Expansions](https://www.trendhunter.com/trends/naturium-amazon-canada.md) - [Exclusive Drugstore Collaborations](https://www.trendhunter.com/trends/aboutface-beauty1.md) - [Shops-In-Shop Openings](https://www.trendhunter.com/trends/maje-x-holt-renfrew.md)