# Airport Auto Sales Gebr Heinmann Teases Travelers With a Duty-Free 1959 Porsche By Michael Hines | Published 2010-08-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gebr-heinemann References: [bornrich.org](http://www.bornrich.org/entry/gebr-heinemann-puts-a-1959-porsche-for-sale-at-hamburg-airport/) & [gebr-heinemann.de](http://www.gebr-heinemann.de/en/company/news.html#) Travel retailer Gebr. Heinemann has put a duty-free [Porsche](https://www.trendhunter.com/trends/vintage-car-showroom) up for sale in the Hamburg airport. This 1959 Porsche is completely restored and sells for the whopping price of $201,604. I've seen cosmetics, medicines and alcohol for sale in duty-free stores, but I have never seen anything quite like this. Gebr. Heinemann may not sell the Porsche, but at the very least they are attracting customers to other [duty-free shops](https://www.trendhunter.com/trends/nuremberg-airport). **Implications** - What I think is particularly interesting about Gebr Heinmann putting the 1959 Porsche in their duty-free shop is that it is a really effective marketing strategy. Whether you are a car enthusiast or not, you will be attracted to this 1959 Porsche. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Duty-free Exclusives:** Travel retailers are offering exclusive and high-end products as a marketing strategy. - **Luxury Shopping Experience:** Travel retailers are curating shopping experiences that cater to high-end customers. - **Combined Retail and Museum Experience:** Travel retailers are incorporating unique and rare items on display in their shops to attract customers. ### Industries Being Reshaped - **Travel Retail:** The travel retail industry has the potential to offer exclusive and high-end products to their customers to enhance their shopping experience. - **Luxury Goods:** The luxury goods industry can expand their customer base by collaborating with travel retailers to offer unique and rare products. - **Museums:** Museums can collaborate with travel retailers to showcase their exhibits and offer unique products to visitors. ## Related on Trend Hunter - [Vintage Car Showrooms](https://www.trendhunter.com/trends/vintage-car-showroom.md) - [High-End Automotive Luggage Lines](https://www.trendhunter.com/trends/porsche-design-roadster-aluminum-collection.md) - [Limited Edition Minimal Luggage](https://www.trendhunter.com/trends/rimowa-and-porsche.md) - [Anniversary-Celebrating Sports Cars](https://www.trendhunter.com/trends/porsche-australia.md) - [Vintage Vehicle Surf Collections](https://www.trendhunter.com/trends/porsche-x-almond-surf-collection.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Luxury Vehicle-Inspired Capsules](https://www.trendhunter.com/trends/aim-leon-dore-x-porsche.md) - [Luxury Departure Stores](https://www.trendhunter.com/trends/atu-duty-free.md)