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# Education-Giving T-Shirts
GeboMana Sends a Child to School for 2 Months for Every Shirt Sold

By Bianca | Published 2012-02-03 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/gebomana
References: [shoestringventure](http://shoestringventure.com/2010/09/06/social-company-gebomana-helps-you-make-a-difference-one-t-shirt-at-a-time/) & [gebomana](http://gebomana.com/)

The GeboMana story told in the video above explains how a small apparel company is making a significant impact in the majority world. Through the sale of simple [organic t-shirts](https://www.trendhunter.com/trends/orange-shirt-day), GeboMana is able to offer [educational opportunities to children](https://www.trendhunter.com/trends/pacific-links-foundation).

Studies have shown that an individual's level of education directly co-relates with their the amount of income they will earn later on. That's why GeboMana's mission is simple: for every t-shirt they sell, they will provide education for a child for two months, thereby educating the next generation to help break the cycle of poverty.

"Every T-shirt is part of a limited edition series," the [Facebook](https://www.trendhunter.com/trends/sharethewonder) page explains. "Hand numbered, unique designs, that once they are gone, they are gone. Like couture but affordable for you."

The Australian social enterprise no longer has a traditional website. Instead their entire online presence is on their Facebook page, which has over 1,290 likes and on Twitter, where they have over 8,300 followers.

**Contact Information**
GeboMana on [Twitter](https://twitter.com/#!/gebomana)
GeboMana on [Facebook](http://www.facebook.com/GeboMana)

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 12% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Education-giving T-shirts:** GeboMana's innovative approach of using t-shirt sales to fund education for children disrupts traditional philanthropy models.
- **Social Enterprise Apparel:** The rise of socially conscious companies like GeboMana demonstrates a growing trend of incorporating social impact into fashion and apparel.
- **Digital-first Marketing:** GeboMana's decision to have a Facebook page as their primary online presence highlights the increasing importance of social media platforms in marketing strategies.

### Industries Being Reshaped

- **Apparel:** The apparel industry has the potential to adopt the concept of selling products to fund education, creating new business models and social impact opportunities.
- **Education:** GeboMana's initiative highlights disruptive opportunities in the education industry by exploring alternative ways to fund and provide access to education for underprivileged children.
- **Philanthropy:** The concept of using sales to fund social causes, as demonstrated by GeboMana, disrupts traditional models of philanthropy and opens up new possibilities for impactful giving.

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