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# Male-Specific Holiday Gift Pop-Ups
The 2019 Gear Patrol Holiday Pop-Up is Open in Brooklyn

By Grace Mahas | Published 2019-12-13 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/gear-patrol-holiday-popup
References: [gearpatrol](https://gearpatrol.com/2019/12/12/youre-invited-to-the-2019-gear-patrol-holiday-pop-up/) & [gearpatrol](https://gearpatrol.com/2019/12/12/youre-invited-to-the-2019-gear-patrol-holiday-pop-up/)

With the holiday season upon us, Gear Patrol is making it easier for consumers to find the perfect gift for any men in their life -- whether it be a father, brother, or husband -- thanks to its Gear Patrol Holiday Pop-Up in Williamsburg, Brooklyn.

The Gear Patrol Holiday Pop-Up will feature a [curated selection of products](https://www.trendhunter.com/trends/the-magical-house-of-chanel) that you're loved ones are sure to enjoy. Some notable examples include "a [heated razor](https://www.trendhunter.com/trends/handsomer-for-the-holidays) that gets you through winter business trips, the commuter bike to get you to your 9 a.m. meeting or the perfect bag to take on your next adventure." The interactive event is open from December 12 – 15 from 11 a.m – 6 p.m at 122 Bedford Ave, Brooklyn 11249.

Image Credit: Gear Patrol

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 47% | Activity: 17% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday)

## Key Themes

### What's Driving This Trend

- **Male-specific Gift Pop-ups:** The holiday season sparks the creation of more male-specific gift pop-ups which cater to personal interests and hobbies.
- **Curated Gift Selections:** Curating gift selections that cater to specific interests, needs, and preferences provide a more personalized shopping experience for consumers.
- **Interactive Retail Events:** Pop-up events that offer engaging and interactive experiences for consumers creates a unique and memorable shopping experience.

### Who This Affects Most

- **Retail:** The retail industry has the potential to cater to specific interest groups by offering curated gift selections and personalized shopping experiences through pop-up events.
- **Consumer Goods:** Companies producing consumer goods have a greater opportunity to showcase their products in an interactive and immersive way at pop-up events.
- **Marketing:** Marketing professionals can utilize pop-up events as a way to create brand awareness and engage with consumers on a more personal level.

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