# BBQ-Themed Research Labs The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker By Rebecca Byers | Published 2015-03-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ge-sxsw-research-lab References: [adweek](http://www.adweek.com/news/technology/ges-12-foot-brisket-smoker-will-turn-out-real-time-data-during-sxsw-163398) & [eventbrite](http://www.eventbrite.com/e/ges-bbq-research-center-tickets-15852707876) The [GE](https://www.trendhunter.com/trends/ge-profile-smart-indoor-smoker) SXSW Research Lab is the latest interactive experience offered by General Electric at the Austin-based annual technology festival. The GE Barbecue Research Center boasts an enormous [12 foot brisket smoker](https://www.trendhunter.com/trends/bbq-brisket-whopper) that will emit real time data, which GE hopes to use to determine if science will play a role in the future of barbecuing. The GE SXSW Research Lab will be on throughout the first weekend of the festival and will be serving up all of its barbecue with the help of local restaurateurs and celebrities like Questlove. Also on hand will be Spun Ice Cream, who will be putting on a demonstration on how to make [liquid nitrogen ice cream](https://www.trendhunter.com/trends/gastronomy-open-ecosystem). The GE SXSW Research Lab will even feature neuroscience-powered helmets that display an individual's brainwaves so they can see how their brains react to different flavors of barbecue. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Real-time Data Analysis:** The GE SXSW Research Lab's use of real-time data from the brisket smoker presents opportunities for businesses to leverage data analysis in the field of barbecuing. - **Interactive Culinary Experiences:** The GE SXSW Research Lab's interactive demonstration on making liquid nitrogen ice cream showcases the potential for businesses to offer unique and engaging culinary experiences. - **Neuroscience in Food:** The GE SXSW Research Lab's brainwave monitoring helmets offer possibilities for businesses to explore the impact of neuroscience on food preferences and flavors. ### Who This Affects Most - **Food Technology:** The GE SXSW Research Lab's focus on data analysis and interactive culinary experiences suggests disruptive innovation opportunities in the food technology industry. - **Hospitality and Events:** The GE SXSW Research Lab's incorporation of unique culinary experiences presents disruptive innovation opportunities in the hospitality and events industry. - **Neuroscience and Food Science:** The GE SXSW Research Lab's use of brainwave monitoring helmets opens doors for disruptive innovation in the neuroscience and food science industries. ## Related on Trend Hunter - [Connected Indoor Electric Smokers](https://www.trendhunter.com/trends/ge-profile-smart-indoor-smoker.md) - [AI-Powered Grill Systems](https://www.trendhunter.com/trends/aipowered-grill.md) - [AI-Powered Cutting-Edge Grill Designs](https://www.trendhunter.com/trends/cuttingedge-grill-deisgn.md) - [Smart-Enabled Electric Grills](https://www.trendhunter.com/trends/current-model-g-dualzone-electric-grill.md) - [AI-Powered Backyard Grills](https://www.trendhunter.com/trends/seer-perfecta-grill.md) - [Smart Indoor Smoker Grills](https://www.trendhunter.com/trends/ge-profile-indoor-smoker.md) - [Generative AI Grilling Tools](https://www.trendhunter.com/trends/brisk-it.md) - [Wi-Fi-Enabled Grilling Products](https://www.trendhunter.com/trends/current-backyard.md) - [Complimentary Grocer Barbecue Experiences](https://www.trendhunter.com/trends/sainsburys-bookabbq-garden.md)