# Augmented Reality Product Promos GE Lighting Uses Emerging Tech to Spotlight Portfolio By Katherinev123 | Published 2011-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ge-lighting References: [psfk](http://www.psfk.com/2011/11/ge-lighting-uses-augmented-reality-to-demonstrate-their-product-portfolio-video.html) & [gelighting](http://www.gelighting.com/na/) GE Lighting is one of those brands that are on the forefront of technology and marketing innovation and that are not hesitant when it comes to the use of augmented reality. At the Euroshop international retail trade fair in Dusseldorf, Germany, GE Lighting used this special technology to highlight its portfolio of lighting products. With the help of Appshaker, a brand specializing in augmented reality systems, GE Lighting installed augmented reality stations at the trade fair, giving visitors the opportunity to access the brand's product portfolio via an innovative paper cube. Featuring four markers on it, this paper cube allowed visitors to access four different applications pertaining to GE Lighting's products, describes PSFK. Some of the visitors' experiences using this augmented reality system at Euroshop are highlighted in the video. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 28% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Augmented Reality Marketing:** The use of augmented reality in marketing promotions creates an immersive experience for consumers. - **Innovative Trade Show Displays:** Using augmented reality at trade shows can significantly enhance the effectiveness of product displays. - **Paper-based Augmented Reality:** Augmented reality technology integrated into paper-based materials such as cubes or pamphlets provides an interactive and engaging experience for consumers. ### Who This Affects Most - **Lighting:** Augmented reality can revolutionize product demonstrations at lighting industry trade shows and retailers. - **Marketing and Advertising:** Augmented reality technology can help companies create immersive and memorable promotional experiences for their products. - **Trade Shows and Conventions:** Augmented reality can be a game-changer for companies looking to make an impact at trade shows and conventions, providing a unique and engaging experience for attendees. ## Related on Trend Hunter - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AR Projector Pendant Lights](https://www.trendhunter.com/trends/beamar-pendant-lamp.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [High-Performance Residential LED Lighting](https://www.trendhunter.com/trends/residential-led-lighting.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AR Merchandising Tools](https://www.trendhunter.com/trends/instore-activation.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [AR-Enabled Illumination Apps](https://www.trendhunter.com/trends/the-philips-hue-app.md)