# Musical Promotional Partnerships GE Capital Taylor Guitar Ad Campaign Uses Real Executives By Katie Cordrey | Published 2010-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ge-capital-taylor-guitar References: [signonsandiego](http://www.signonsandiego.com/weblogs/pop-off/2010/jul/06/taylor-made-san-diego-guitar-company-partnerswith-/) & [gecapital](http://www.gecapital.com/en/case-study-taylor-guitars.html) [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) New York is heading up a GE Capital promo campaign featuring Taylor Guitars. The GE Capital Taylor Guitar promotion includes a GE website Taylor Guitar page as well as television commercials and print and digital advertisements. The GE Capital Taylor Guitar ads are cleverly done and sparked some discussion in my house about Deb Barker, who is featured with Taylor president Bob Taylor. When Barker plays an impressive flamenco riff, it’s not clear that she is indeed a GE Capital executive. Lucky for GE to have just the right person to work with Taylor to musically promote their services. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Musical Collaborations:** Businesses partnering with musicians to promote their products/services through innovative ad campaigns. - **Incorporating Executives in Ads:** Incorporating executives or employees in promotional campaigns to humanize the brand and generate interest. - **Multimedia Advertising:** Using television commercials, print, digital and online platforms to maximize reach and impact. ### Who This Affects Most - **Finance:** As the GE Capital Taylor Guitar promotion shows, finance firms can benefit from creatively partnering with different industries, including music, to promote their services. - **Music:** Music industry companies can leverage their appeal among consumers and use their products to promote other brands in innovative ways. - **Advertising:** Companies in the advertising industry can use multimedia platforms to offer a variety of promotional options to their clients and expand their reach. ## Related on Trend Hunter - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Fashion-Forward Guitar Designs](https://www.trendhunter.com/trends/gibson-and-marc-jacobs.md) - [International Guitar Mentorship Initiatives](https://www.trendhunter.com/trends/gibson-generation-group.md) - [Seasonal Instrument Gift Guides](https://www.trendhunter.com/trends/gibson-brands.md) - [Artist-Backed Electric Guitars](https://www.trendhunter.com/trends/boygenius.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Empowering Musician Spotlight Programs](https://www.trendhunter.com/trends/artist-spotlight-program.md) - [Musician Mentoring Programs](https://www.trendhunter.com/trends/musician-mentoring.md)