# Sci-Fi Hospital Commercials The GE Agent of Good Campaign is Inspired by 'The Matrix' By Meghan Young | Published 2013-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ge-agent-of-good References: [adrants](http://www.adrants.com/2013/04/matrixs-agent-smith-touts-ges.php) & [bbdo](http://www.bbdo.com/) The [GE](https://www.trendhunter.com/trends/made-for-this) Agent of Good commercial heralds in a new future for hospitals. Although it compares it to 'The Matrix,' this future is not so bleak. Instead, by digitizing the system, everything becomes like a well-oiled machine. With smoother operations comes better service and more results. Actor Hugo Weaving reprises his role as Agent Smith in the commercial, touting the brilliance of GE software which allows it to "be in many places at the same time." Created by [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) New York, the GE Agent of Good commercial drives home the point by showing Agent Smith in many places at once. A perfect analogy for this new digitized hospital system, people will also get a fun taste of 'The Matrix' franchise again. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 19% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Digitized Hospital Systems:** The GE Agent of Good commercial showcases the potential of digitizing hospital systems, leading to smoother operations and better service. - **Improved Efficiency:** By digitizing the healthcare system and making it function like a well-oiled machine, there is an opportunity to significantly improve efficiency and deliver better results. - **Integration of AI Technology:** The use of GE software in the commercial highlights the potential for integrating artificial intelligence technology in healthcare, allowing for the system to be in multiple places at the same time. ### Industries Being Reshaped - **Healthcare:** The digitization of hospital systems presents an opportunity for healthcare institutions to adopt innovative technologies and enhance patient care. - **Software Development:** The development of advanced software solutions for digitized hospital systems can disrupt the healthcare industry and revolutionize how hospitals operate. - **Artificial Intelligence:** The integration of AI technology in healthcare can transform processes, improve decision-making, and optimize resource allocation, creating a disruptive innovation opportunity. ## Related on Trend Hunter - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cutting-Edge AI Humanoid Robots](https://www.trendhunter.com/trends/old-world-labs.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md)