# Google Makes Quiet Huge Deal GE Adds GOOG 411 to Phone Keypad By Going Like Sixty | Published 2008-02-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ge-adds-goog-411-to-phone-keypad References: [nytimes](http://www.nytimes.com/2008/02/07/technology/personaltech/07phone.html) General Electric made a deal with [Google](https://www.trendhunter.com/trends/voice-pay) for some [prime](https://www.trendhunter.com/trends/pancakestyle-prime-lens) real estate. It's not dirt, it's the center button on their new cordless phone. The Premier DECT 6.0 has a GOOG-411 button in the heart of the keypad. So without any hassle you can get phone numbers for businesses out of Google - and there is no charge. "GOOG-411 is a free voice-activated information system, available on any phone at (800) 466-4411. The dedicated buttons on the [Premiere](https://www.trendhunter.com/trends/bang-olufsen-beosound-premiere) series make it easier to search for home addresses and businesses using the service. The base station also has a clock with an alarm and a bright red L.E.D. screen showing the number of pending voice mail messages. The handsets have caller ID and the system can support up to six of them. They last for 10 days on standby or for 10 hours of talk time on a single charge. The $100 package, which will be available in March, includes a base station and two phones along with a hockey-puck-size home intercom device that acts as a speakerphone." **Implications** - Smart social networks and companies will recognize the growing trend of online innovations expanding into real life. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Smart Social Networks:** Disruptive innovation opportunity for social media platforms to integrate online innovations into real-life experiences. - **Voice-activated Information Systems:** Disruptive innovation opportunity for companies to develop voice-activated platforms for accessing information. - **Cordless Phone Technology:** Disruptive innovation opportunity for phone manufacturers to incorporate new features and functionality into cordless phones. ### Who This Affects Most - **Social Media Platforms:** Disruptive innovation opportunity for social media platforms to integrate online innovations into real-life experiences. - **Technology Hardware:** Disruptive innovation opportunity for companies in the technology hardware industry to develop voice-activated platforms and incorporate new features into cordless phones. - **Telecommunications:** Disruptive innovation opportunity for telecommunications companies to leverage voice-activated information systems and develop innovative phone technologies. ## Related on Trend Hunter - [Pay-By-Voice Mobile Transactions](https://www.trendhunter.com/trends/voice-pay.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Integrated Camera-Equipped Doorbells](https://www.trendhunter.com/trends/ecobee-google-home.md) - [Advanced Image-Searching Features](https://www.trendhunter.com/trends/google-4.md) - [Grocer-Connected Kitchen Appliances](https://www.trendhunter.com/trends/kroger-and-ge-appliances.md) - [Immersive AI Household Speakers](https://www.trendhunter.com/trends/google-home-speaker.md) - [Consolidated Smart Home Apps](https://www.trendhunter.com/trends/nest-hello-google-home.md) - [Search-Enhancing Drawing Tools](https://www.trendhunter.com/trends/google-8.md) - [Sleek Google-Enabled EVs](https://www.trendhunter.com/trends/acura-zdx.md)