# Shredded Sentiment Campaigns GBC Shredder Ads by Run Run Teng Keep Information Secure By Marissa Brassfield | Published 2010-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gbc-shredder-ads References: [behance.net](http://www.behance.net/gallery/GBC-Shredder/793880) & [twitter](http://twitter.com/runx2) These GBC Shredder ads by Run Run Teng feature tiny, shredded-up documents arranged in a zipper-like fashion across men's mouths. The images these print ads convey is crystal clear: GBC shredders keep even your most confidential sentiments safe and sound. See more images of the GBC Shredder ads by Run Run Teng above, and keep clicking for more shredded and slashed innovations from Trend Hunter's archives. **Implications** - Numerous technological developments in the past century have produced a very mechanical, non-human society. Putting this human element back into a product is a great way to gain attention from consumers who are thirsty for items that have a more compassionate side. Companies can benefit from this by remembering that buyers are looking for an emotional connection. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Human-centric Products:** Creating products with a compassionate side to gain attention and emotional connection with consumers. - **Confidentiality and Security:** Increasing demand for products that can keep confidential information safe and sound. - **Visual Communication:** Utilizing visually compelling print ads to effectively convey product benefits and features. ### Sectors Adopting This - **Office Equipment:** Developing innovative shredding technologies to meet the increasing demand for confidentiality and security. - **Advertising and Marketing:** Leveraging visually striking print ads to capture consumer attention and promote product benefits. - **Consumer Electronics:** Incorporating human-centric design principles into electronic products to establish emotional connections with customers. ## Related on Trend Hunter - [Digital Release Tools](https://www.trendhunter.com/trends/shreddit.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Organic Torn-Edge Labels](https://www.trendhunter.com/trends/pressure-sensitive-labels.md)