# Minimalist Hairstyle Ads The G+B Beauty Salon Campaign has a Futuristic Vibe By Meghan Young | Published 2014-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gb-beauty-salon References: [behance.net](https://www.behance.net/gallery/GB/14720815) & [roman-mitchenko](http://roman-mitchenko.com/) Shot entirely in black and white, the G+B Beauty Salon ad campaign has a sleek futuristic vibe about it that is appropriate considering the service being provided. When it comes to [hair fads](https://www.trendhunter.com/trends/pantenes-new-campaign), most people want to be ahead of the game. These ads give the impression that that is exactly where this particular salon is. Captured in studio by Roman Mitchenko, a fashion photographer based in Ekaterinburg, Russian Federation, the G+B Beauty Salon ad campaign also showcases modern styles that could easily be rocked in a [sci-fi flick](https://www.trendhunter.com/trends/alessandro-micheles). From slick and straight or windswept and wavy, the looks have a slight nontraditional appeal to them. It helps that the models themselves are a bit ethereal. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Minimalist Hair:** Opportunity for hair salons to adopt minimalistic branding and advertising for a futuristic and modern vibe. - **Black and White Ads:** Black and white photography in advertising can contribute to creating an elegant, timeless appeal for brands. - **Nontraditional Hair Styles:** Incorporating nontraditional haircuts and styles in advertising can attract consumers looking to push boundaries with their personal style. ### Who This Affects Most - **Hair Salons:** Hair salons can adopt futuristic and modern branding and advertising to attract fashion-forward customers. - **Advertising:** The use of black and white photography in advertising can be a unique way to create a timeless and elegant appeal. - **Fashion Photography:** Fashion photographers can experiment with nontraditional haircuts and styles to showcase a modern, cutting-edge aesthetic. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md) - [Home-Centric Beauty Campaigns](https://www.trendhunter.com/trends/holiday-beauty-at-home.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Smart Styling Devices](https://www.trendhunter.com/trends/newbe-styling-station.md)