# Software-Only Eye-Tracking Apps 'Gazeify' Provides Analytics on User Experience By Joey Haar | Published 2018-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gazeify References: [producthunt](https://www.producthunt.com/posts/gazeify) & [gazeify](https://www.gazeify.com/?ref=producthunt) UX and UI designers can learn a lot from the ways in which users behave on their site, but Gazeify provides [mobile app designers](https://www.trendhunter.com/trends/screensdesign) with irrefutable data on what aspects of their design are garnering the most attention. The tool offers accurate eye-tracking data, generating heat maps that show which areas of the screen users focus on most as they make their journey through the app. Eye-tracking [analytics are generally accepted](https://www.trendhunter.com/trends/perceptinsight) as the best way to get an unbiased sense of how users respond to a given UI. However, most companies don't have access to the complex and expensive hardware that has traditionally engendered eye-tracking data. Gazeify is entirely software-based, using the camera on mobile phones to assess eye movement and thus create the heatmaps that designers can use in learning about their app's usage. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Software-only Eye-tracking:** Disruptive innovation opportunity: Develop affordable software-based eye-tracking solutions for UX and UI designers to gain valuable insights into user behavior. - **Mobile App Analytics:** Disruptive innovation opportunity: Create sophisticated mobile app analytics tools, like Gazeify, that provide irrefutable data on user attention and behavior. - **Heatmap Visualization:** Disruptive innovation opportunity: Develop advanced heatmap visualization technologies to help designers identify areas of high user focus and optimize design elements accordingly. ### Who This Affects Most - **Design and User Experience (UX):** Disruptive innovation opportunity: Offer UX design agencies software-based eye-tracking solutions to enhance their services and redefine the user experience. - **Mobile App Development:** Disruptive innovation opportunity: Integrate mobile app analytics tools, like Gazeify, into the development process to create data-driven and user-centric mobile applications. - **Data Visualization:** Disruptive innovation opportunity: Develop innovative data visualization tools to help businesses understand and interpret eye-tracking data in a more intuitive and actionable way. ## Related on Trend Hunter - [Wearable Eye Trackers](https://www.trendhunter.com/trends/tobii-glasses-x.md) - [AI UX Optimizers](https://www.trendhunter.com/trends/heatbotio.md) - [Eye-Tracking Technology Functions](https://www.trendhunter.com/trends/eyetracking-features.md) - [Design Analytics Platforms](https://www.trendhunter.com/trends/design-analytic.md) - [Accessible Eye Health Apps](https://www.trendhunter.com/trends/eye-health-app.md) - [Eye-Tracking Privacy Apps](https://www.trendhunter.com/trends/privacy-apps.md) - [User Behavior Analysis](https://www.trendhunter.com/trends/sprig-heatmaps.md) - [App Activity Trackers](https://www.trendhunter.com/trends/tracks-apps.md) - [Motion Tracking Eye Wearables](https://www.trendhunter.com/trends/magtrack.md)