# Crumbly Cotija Cheeses FrieslandCampina Debuts New Gayo Azul Cotija Cheese By Katherine Pendrill | Published 2022-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gayo-azul-cotija-cheese References: [dairyfoods](https://www.dairyfoods.com/articles/95498-frieslandcampina-introduces-gayo-azul-cotija-cheese)  [FrieslandCampina](https://www.trendhunter.com/trends/gayo-azul-queso-fresco) is expanding its Gayo Azul brand with its delicious new Gayo Azul Cotija cheese. Gayo Azul is actually a Caribbean brand with a strong [Dutch influence](https://www.trendhunter.com/trends/family-nijland-clover-gouda-cheese). The brand started as a small company in the Caribbean, before entering the U.S. market in the 1960s and becoming a fixture ever since. Now the brand's latest product is the Gayo Azul Cotija cheese, which boasts a sharp, slightly salty flavor and a perfectly [crumbly texture](https://www.trendhunter.com/trends/boursin-crumbles). The Gayo Azul Cotija cheese is made from fresh cow’s milk cheese and Mexican-style aged. As Debbie Seife, Marketing Director of FrieslandCampina, explains, this Hispanic cheesemaking process results in "a deliciously salty, milky flavor that is sure to turn it into a staple in our fans’ recipes." Image Credit: FrieslandCampina ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 10% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mexican-style Aged Cheese:** Opportunity to create and market a new line of cheese products made from fresh cow’s milk cheese and Mexican-style aged like Gayo Azul Cotija cheese. - **Caribbean-inspired Branding:** Opportunity to create a new brand/line of Caribbean-inspired dairy products like Gayo Azul cheese and market it to consumers in the US and beyond. - **Premium Cheese Offerings:** Opportunity to cater to consumers seeking premium and unique cheese offerings like Gayo Azul Cotija cheese, by introducing more such products in the market. ### Industries Being Reshaped - **Dairy:** Opportunity for dairy companies to expand their product line by introducing new cheese products and capitalize on the growing demand for unique dairy offerings. - **Food and Beverage:** Opportunity for food and beverage companies to partner with dairy companies and introduce new food items featuring unique cheese products, such as Gayo Azul Cotija cheese. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to assist dairy and food companies in branding and promoting their unique cheese offerings, such as Gayo Azul Cotija cheese. ## Related on Trend Hunter - [Authentic Hispanic Cheese Products](https://www.trendhunter.com/trends/gayo-azul-queso-fresco.md) - [Creamy Spreadable Blue Cheeses](https://www.trendhunter.com/trends/extra-creamy-blue-cheese.md) - [Soft Full-Flavor Blue Cheeses](https://www.trendhunter.com/trends/cornish-cheese-company-dozmary.md) - [Creamy Blue Cheese Wedges](https://www.trendhunter.com/trends/dolce-creamy-gorgonzola-style-cheese.md) - [Plant-Based Blue Cheese Crumbles](https://www.trendhunter.com/trends/bleu-crumbles.md) - [Mellow Blue Cheese Products](https://www.trendhunter.com/trends/mild-blue-cheese.md) - [Plant-Powered Cheese Crumbles](https://www.trendhunter.com/trends/alt-cheese.md) - [Spreadable Blue Cheeses](https://www.trendhunter.com/trends/bergaders-edelblu-blue-cheeses.md) - [Blue Cheese Curds](https://www.trendhunter.com/trends/greenbrier-dairy.md)