# LGBTQ+ Vodka Sodas Gay Water is Destigmatizing the Word "Gay" By Laura McQuarrie | Published 2023-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gay-water References: [instagram](https://www.instagram.com/drinkgaywater/?hl=en) & [gaywater](http://www.gaywater.com)  Canned vodka soda brand Gay Water was created by and for the LGBTQ+ community and it's on a mission to destigmatize the word "gay" and remind people that its earliest definition used to mean "happy." The term "gay water" has long been known within the queer community as a colloquialism for a vodka soda and now, the company from Spencer Hoddeson, queer influencer and previous Head of Corporate Social for Yahoo, is bringing Gay Water to everyone. The three-ingredient, 80-calorie vodka sodas are free from sugar and ready to be sipped in refreshing flavors like watermelon, lime, peach and grapefruit. At 4% ABV, these minimal-ingredient vodka sodas speak to consumers who want to make healthier choices while still indulging in fun flavors. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 50% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Destigmatizing LGBTQ+ Terminology:** Creating products and brands that challenge traditional perceptions of LGBTQ+ terminology, like Gay Water, presents an opportunity to destigmatize and redefine these words in a positive way. - **Health-conscious Beverages:** The success of Gay Water's low-calorie, sugar-free vodka sodas highlights the rising trend of health-conscious beverages, which opens up opportunities for other alcoholic beverage companies to cater to this growing demand. - **Community-centered Branding:** Gay Water's focus on creating a brand that caters specifically to the LGBTQ+ community demonstrates the potential for other businesses to develop community-centered branding strategies, fostering a sense of inclusivity and connection among consumers. ### Sectors Adopting This - **Alcoholic Beverage:** The alcoholic beverage industry can leverage the success of Gay Water by exploring and developing more inclusive offerings that cater to diverse communities, expanding their customer base. - **Health and Wellness:** The health and wellness industry can disrupt the market by incorporating the rising trend of low-calorie, sugar-free alcoholic beverages such as Gay Water, appealing to health-conscious consumers looking for healthier indulgences. - **Marketing and Advertising:** The marketing and advertising industry has an opportunity to create campaigns that challenge stereotypes and promote inclusivity, using brands like Gay Water as a case study for effective community-centered branding. ## Related on Trend Hunter - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Bespoke LGBTQ+-Celebrating Vodkas](https://www.trendhunter.com/trends/five-husbands.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md) - [Fruit-Infused Vodka Waters](https://www.trendhunter.com/trends/fruit-infused-vodka-water.md) - [Organic Vodka Sodas](https://www.trendhunter.com/trends/goldling.md) - [Vodka Soda Lemonades](https://www.trendhunter.com/trends/vodka-soda-lemonade.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md)