# Gay Pride SF PR Stunts Diesel's "Fresh & Bright" Float By Bianca | Published 2008-06-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/gay-pride-sf-diesel-fresh-bright-float References: [diesel](http://www.diesel.com) Diesel, the Italian fashion house that's always on the cutting edge, made quite the appearance at the San Francisco Pride celebration last week. They even had their very own float in the San Francisco Pride Parade. The events kicked off with a party at the [Diesel store of Post Street](https://www.trendhunter.com/trends/humansized-egg-installation) on June 26th. All the attendees who showed up in their "freshest & brightest" received a free pair of Diesel undies, seen in the gallery. The highlight had to be male models dancing around in "Fresh & Bright" underwear on the float in the San Francisco Pride Parade. The models showed off the line of white briefs, boxer briefs and jockstraps with vibrant waist bands in green, blue, pink, purple and of course, rainbow stripes, baring the Diesel logo. As the float made its way down the street, an onboard DJ pumped out the tunes as the models distributed goodies to the crowd. "I have always been fond of San Francisco and love the energy that comes out of the city," said Pride week's president and founder Renzo Rosso. "I'm very happy to have Diesel participate in high energy events such as Pride and look forward to participating in even more local events in the future. I am also very excited about the relocation of the Diesel Post Street store in San Francisco. This store will give us the opportunity to infuse San Francisco's rich design aesthetic with Diesel's to create a very unique and exciting experience for our customers." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 80% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Fashion-forward Pride Parade Floats:** Opportunity for fashion brands to showcase their inclusive and vibrant designs on floats during Pride parades. - **Partnerships with LGBTQ+ Events:** Potential for brands to collaborate with LGBTQ+ events to align their values and create unique experiences for customers. - **Inclusive Fashion Marketing:** Opportunity for fashion brands to promote inclusivity and diversity in their marketing campaigns, appealing to a wider range of customers. ### Who This Affects Most - **Fashion:** Fashion brands can disrupt the industry by actively supporting LGBTQ+ events and creating inclusive designs. - **Event Management:** Event management companies can leverage the growing demand for LGBTQ+ events and offer their expertise in organizing inclusive and vibrant experiences. - **Marketing and Advertising:** Marketing agencies can help brands develop inclusive campaigns that resonate with diverse audiences, particularly within the LGBTQ+ community. ## Related on Trend Hunter - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md)