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# Same-Sex Jewelry Ads
Tiffany & Co. Debuts First 'Will You' Campaign Supporting Gay Marriage

By Meghan Young | Published 2015-01-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/gay-marriage
References: [refinery29](http://www.refinery29.com/2015/01/80529/same-sex-tiffany-ad) & [tiffany](http://www.tiffany.com)

One of the biggest brands in the wedding circuit is [Tiffany & Co.](https://www.trendhunter.com/trends/strong-like-mom), so the brand's latest Will You campaign in support of [gay marriage](https://www.trendhunter.com/trends/worn-with-pride) is a momentous one. Although quite subtle, the image of two men happily sitting outside on a stoop and casually holding hands sends a loud message to all those who are looking.

Gay marriage is finding favor in many states and support around the world, so it is only natural that such a respected and established company would be taking a stance one way or another. Refinery29 points out, "Unlike those brands, Tiffany & Co. is synonymous with love and marriage--which makes this ad's statement more powerful and potentially more influential to those with a 'traditional' (read: intolerant) view of same-sex marriage."

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 42% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Supporting Gay Marriage in Advertising:** By featuring same-sex couples in their advertising campaigns, businesses can show their support for gay marriage and appeal to a wider audience.
- **Challenging Traditional Views:** Companies taking a stance in favor of same-sex marriage can disrupt traditional views and push for inclusivity and acceptance in society.
- **Leveraging Brand Influence for Social Causes:** Established brands can use their influence to make a powerful statement and potentially influence public opinion on social issues.

### Who This Affects Most

- **Jewelry:** The jewelry industry can embrace inclusivity and target a diverse customer base by featuring same-sex couples in their marketing materials.
- **Wedding:** In the wedding industry, promoting same-sex marriage can cater to the growing demand for inclusive wedding products and services.
- **Advertising:** Ad agencies can create powerful and memorable campaigns by representing same-sex couples, challenging societal norms, and promoting acceptance.

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