# Gay Days At Walt Disney World By Jacqueline Biggs | Published 2006-06-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gay-days-at-walt-disney-world References: [thedisneyblog.typepad](http://thedisneyblog.typepad.com/tdb/) & [orlandosentinel](http://www.orlandosentinel.com/business/orl-clarke0206jun02,0,4820842.column?coll=orl-business-headlines) The annual [GayDays event](https://www.trendhunter.com/trends/2slgbtqi-community) is in full swing in Orlando. This is the 16th year for the event and over 140,000 event participants are expected. This means huge swings in attendance at themeparks around the city - up to 60,000 Gay Days participants are expected at the Magic Kingdom on saturday. However, [Disney](https://www.trendhunter.com/trends/disneyland-resort) is not an official sponsor, but given the US [gay and lesbian travel market](https://www.trendhunter.com/trends/rainbow-railroad) is valued at about $50 billion nationwide, the Magic Kingdom doesn't want to lose out, so holds fast to what it has always said: “The parks welcome everyone”. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 66% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Lgbtq-friendly Events:** Businesses can create more LGBTQ-friendly events to attract this market segment and its $50 billion travel industry. - **Inclusive Marketing:** Companies can use inclusive marketing to show support for the LGBTQ community and attract their business. - **Non-official Sponsorship:** Businesses can benefit from non-officially sponsoring events, such as Disney benefits from the Gay Days event, without taking on the responsibility or potential backlash from official sponsorship. ### Sectors Adopting This - **Travel and Hospitality:** The $50 billion US gay and lesbian travel market highlights the potential for the industry to create more LGBTQ-friendly experiences and attract this market segment. - **Marketing and Advertising:** Inclusive marketing can help companies not only show support for the LGBTQ community but also attract this market segment, generating increased business. - **Event Management:** Non-official sponsorship allows businesses to benefit from large events, such as Gay Days at Walt Disney World, without taking on the added responsibility or potential backlash from official sponsorship. ## Related on Trend Hunter - [Inclusive LGBTQ+ Events](https://www.trendhunter.com/trends/inclusive-lgbtq-event.md) - [Enlightening Supplier-Based Events](https://www.trendhunter.com/trends/hong-kong-disneyland-resort.md) - [Halloween-Themed Amusement Park Activations](https://www.trendhunter.com/trends/disneyland-resort.md) - [Community-Focused Anniversary Programs](https://www.trendhunter.com/trends/disneyland-resorts.md) - [Whimsical Magic-Themed Parks](https://www.trendhunter.com/trends/ministry-of-magic.md) - [Luxurious Getaway Experiences](https://www.trendhunter.com/trends/four-seasons-resort-orlando.md) - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Global Holiday Giving Journeys](https://www.trendhunter.com/trends/disney-ultimate-toy-drive.md) - [In-Game Pride Month Events](https://www.trendhunter.com/trends/league-of-legends-pride.md)