# POV Photography Photographer Gavin Evans Interacts With the Subjects in His Art By Peter Vallas | Published 2011-04-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gavin-evans References: [sweet-station](http://sweet-station.com/blog/2011/03/gavin-evans/) & [gavinevans.blogspot](http://gavinevans.blogspot.com/) Edinburgh-based photographer Gavin Evans is famous for shooting a variety of famous individuals. He also has a knack for shooting glorious [advertisement photography](https://www.trendhunter.com/trends/headshotwork). Whether he is shooting David Bowie or an ordinary individual, he is able to make a strong connection with the subject. In his latest series, Evans strays away from professional work for something more personal and interactive. The unnamed unconventional shoot features various friends and individuals he's associated with. Gavin Evans uses his arm to interact with the subjects in the photographs while his other arm clicks the [shutter release button](https://www.trendhunter.com/trends/camera-1). The series is fun, captivating and a new twist on [portrait photography](https://www.trendhunter.com/trends/still-life-1). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Interactive Photography:** Creating photographs that involve direct interaction with the subjects opens up new opportunities for capturing unique and captivating images. - **Personalized Portraits:** Straying away from professional work and shooting intimate portraits of friends and acquaintances allows photographers to showcase a more personal and relatable side of their subjects. - **Alternative Shooting Techniques:** Exploring unconventional methods such as using one arm to interact with subjects while capturing images with the other arm opens up new possibilities for creativity and experimentation in photography. ### Where This Applies - **Advertising:** Using interactive photography techniques in advertising campaigns can create engaging and memorable visuals that capture viewers' attention and leave a lasting impression. - **Art:** Incorporating personalized portraits into art exhibitions or installations can offer a unique perspective on human connections and personal narratives, making the artwork more relatable and emotionally impactful. - **Fashion:** Applying alternative shooting techniques in fashion photography can help brands stand out by showcasing their products in a more dynamic and interactive way, appealing to a modern and tech-savvy audience. ## Related on Trend Hunter - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md) - [Multi-Lens Capture Systems](https://www.trendhunter.com/trends/moon-walker-multi-cam.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Generative AI-Powered Hand-Held Cameras](https://www.trendhunter.com/trends/aipowered-handheld-camera.md)