# Death Wish Pussycat Prints This Gatos Cat Food Campaign is to Die For By Amelia Roblin | Published 2011-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gatos-cat-food-campaign2 References: [adsoftheworld](http://adsoftheworld.com/media/print/gatos_knives) & [z-agency](http://www.z-agency.com/) They say that cat's have nine lives, but do you think they would throw one away for a single piece of pet food? This Gatos Cat Food campaign seems to indicate that these feline treats are so delicious that your kitten may give "One life for a biscuit." Naturally, bits of kibble have found themselves in rather precarious places, requiring cats to employ their agility against reversing cars, electrical wires and a bed of upturned knives in the kitchen. Such perilous-looking pictures would have been shocking if produced with real pets posing for a camera, so thankfully the Zain (Z) Agency has created these images using adorable animations. Appealing to the [cat lover](https://www.trendhunter.com/trends/whiskas-purradise), risk-taker and child within you, this Gatos Cat Food campaign cleverly communicates the scrumptious taste of these [kitty snacks](https://www.trendhunter.com/trends/ten-lives). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Animation Advertising:** Leveraging animations in advertising campaigns to create visually engaging and attention-grabbing content. - **Risk-taking Marketing:** Using campaigns that showcase daring and risky scenarios to attract and resonate with adventurous consumers. - **Appealing to the Inner Child:** Designing marketing strategies that tap into nostalgia and cater to the playful side of consumers. ### Sectors Adopting This - **Pet Food:** Exploring innovative ways to market pet food products and stand out in a competitive industry. - **Advertising and Marketing:** Adopting creative and unconventional approaches to capture consumer attention and increase brand awareness. - **Animation and Design:** Applying animation techniques to various industries, including advertising, to create visually stunning and captivating content. ## Related on Trend Hunter - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Pet Food Digital Campaigns](https://www.trendhunter.com/trends/purebites.md)