# Rapid Rehydration Refreshments Gatorlyte Comes in Three Flavors with Just 50-Calories Each By Michael Hemsworth | Published 2021-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gatorlyte References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2021/05/14/Gatorade-introduces-rapid-rehydration-Gatorlyte-designed-for-elite-athletes-and-weekend-warriors) & [gatorade](https://www.gatorade.com) The Gatorlyte rapid rehydration drink is a new addition to the existing Gatorade beverage lineup from [PepsiCo](https://www.trendhunter.com/trends/pepsico-1) that targets [avid athletes](https://www.trendhunter.com/trends/dryp-hydration) to help them keep going when thirst hits during a workout. The drinks come in three flavor options including Orange, Cherry Lime and Strawberry Kiwi, which are each made with 12-grams of sugar and have 50-calories per serving. The secret to the drink's ability to rehydrate the consumer is in its [optimized electrolyte blend](https://www.trendhunter.com/trends/nonni-electrolyte-drink) that will help at any point in the workout experience. The Gatorlyte rapid rehydration drink is being launched at convenience stores nationwide, which is reported to be a strategic move that will make it as accessible as possible to athletes on their way to or from a workout. Image Credit: Gatorade ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Rapid Rehydration:** Opportunities for developing new and innovative rapid rehydration drinks that can cater to athletes' different flavor preferences and health concerns. - **Optimized Electrolyte Blend:** Innovations in creating better and more effective optimized electrolyte blends that will enhance rehydration and energy replenishment in athletes. - **Convenience Store Products:** Opportunities for developing new and exciting convenience store products and partnerships with brands that cater to the fitness and health market segment. ### Who This Affects Most - **Sports and Fitness:** Opportunities for innovation in creating more effective and efficient rehydration products and electrolyte blends that cater to athletes' specific needs. - **Beverage and Energy Drinks:** Opportunities for partnerships and collaborations between major beverage brands and fitness brands to create new and compelling products for the fitness and health market segment. - **Convenience Stores:** Opportunities for marketing and strategic partnerships between convenience stores and health and fitness brands to offer accessible and healthy products for their consumers. ## Related on Trend Hunter - [Latin American Hydration Debuts](https://www.trendhunter.com/trends/pepsico-1.md) - [Better-For-You Sports Drinks](https://www.trendhunter.com/trends/gatorade-lower-sugar.md) - [Everyday Hydration Boosters](https://www.trendhunter.com/trends/gatorade-hydration-booster.md) - [Free-From Sports Drinks](https://www.trendhunter.com/trends/gatorade-fit.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Althete-Focused Hydration Solutions](https://www.trendhunter.com/trends/gatorade-1.md) - [Relaxing Hydration Drink Mixes](https://www.trendhunter.com/trends/gatorade-hydration-booster-relax.md) - [Alkaline Sports Drink Waters](https://www.trendhunter.com/trends/gatorade-water.md) - [Optimal Hydration Beverages](https://www.trendhunter.com/trends/gnarly-hydrate.md)