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# Science-Fueled Sports Ads
The Gatorade 'You Fuel Us, We Fuel You' Ad Features Innovative Tech

By Laura McQuarrie | Published 2018-12-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gatorade-you-fuel-us-we-fuel-you
References: [fastcompany](https://www.fastcompany.com/90285342/exclusive-serena-williams-talks-about-her-new-tech-infused-gatorade-ad) & [gatorade](https://www.gatorade.com/)

[Gatorade](https://www.trendhunter.com/trends/gatorade-x-wnba) unveiled a [wearable patch](https://www.trendhunter.com/trends/derrick-henry) that uses a person's sweat to determine their hydration level and this technology is just one kind of product that can be spotted in the Gatorade 'You Fuel Us, We Fuel You' ad. Notably, the patch can be seen on Serena Williams in the new ad campaign, along with pods from Gatorade that can be mixed into water. Williams, who has been interested in the wearable since she first heard about it, says "Innovation like this is part of the reason athletes like myself can have such long careers.”

The new ad from Gatorade emphasizes the meeting point between science and sport, as well as the interconnectedness between the brand and the people who use its products with phrases like "You Sweat, We Study" and "You Train, We Track."

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 19% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Science-fueled Sports Ads:** Sports ads are becoming infused with wearable tech to promote innovation based on data-driven insights gained from technology.
- **Smart Wearables for Athletic Performance Monitoring:** The usage of smart wearables such as the hydration patch used in Gatorade's ad campaign is promoting ease of hydration and improved athletic performance.
- **Data-driven Advertising in Athletic Industries:** Data-driven advertising techniques that cater to specific athletic demographics can serve as innovative tools for marketing products.

### Sectors Adopting This

- **Sports Apparel Industry:** Sports apparel companies can utilize innovative wearable tech to promote athlete health and performance.
- **Health Tech Industry:** Innovation in wearables can serve as breakthrough advertising mechanisms for the health technology sector.
- **Marketing Industry:** Data-driven insights from technology-infused sport ads can help provide innovative advertising techniques for the marketing industry.

## Related on Trend Hunter

- [Female-Athlete Hydration Initiatives](https://www.trendhunter.com/trends/gatorade-x-wnba.md)
- [Iconic Sports Drink Campaigns](https://www.trendhunter.com/trends/gatorade-canada.md)
- [Althete-Focused Hydration Solutions](https://www.trendhunter.com/trends/gatorade-1.md)
- [Wearable Sweat-Analyzing Patches](https://www.trendhunter.com/trends/sweanty.md)
- [Barrier-Breaking Sports Campaigns](https://www.trendhunter.com/trends/fuel-tomorrow.md)
- [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md)
- [Athletic Sweat-Tracking Wearables](https://www.trendhunter.com/trends/hydrosense-ai-sweat-sensor.md)
- [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md)
- [Sweat-Wicking Wearable Biosensors](https://www.trendhunter.com/trends/hydration-biosensor.md)