# Custom Sports Drink Pods Gatorade Gx is a New System for Providing Personalized Sports Drinks By Joey Haar | Published 2017-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gatorade-gx References: [just-drinks](http://www.just-drinks.com/news/pepsico-to-use-sweat-to-customise-new-gatorade-pods_id121222.aspx) & [gatorade.newsmarket](http://gatorade.newsmarket.com/news-announcements/gatorade-gx-sports-fuel-customization/s/eb039b87-e5f8-4fe8-a706-340147b6c652) Sports science is a thriving field of research — that such a field of inquiry even exists is a testament to the influence of sports on consumer culture — and [Gatorade](https://www.trendhunter.com/trends/hydration-patch) has introduced a new system called 'Gatorade Gx' to bring athletes a [highly tailored experience](https://www.trendhunter.com/trends/hydrata-electrolyte-beverage-co). The system uses a digital patch, a specially engineered bottle cap, and [custom flavor pods](https://www.trendhunter.com/trends/shaky-shakes-pods) to give those hydrating an unprecedented degree of personalization. The Gatorade Gx system starts with the bottle itself. The standard Gatorade squeeze bottle has been augmented with a special flipcap that utilizes fluid intake tracking to give athletes, coaches, and trainers visual feedback directly. This allows for easy pacing of hydration over the course of a game, and the flipcap makes it simple to replace a flavor pod on the fly. The system also comes with a digital sweat patch to provide real-time hydration analysis through wearers' sweat. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Customized Beverage Pods:** Developing a range of personalized drink pods can provide consumers with more options and choices in their hydration routines. - **Hydration Tracking Technology:** Innovating new ways of tracking hydration levels during sports activities can give athletes a competitive edge and improve their performance. - **Digital Feedback Systems:** Creating digital systems that monitor and analyze biometric data can provide users with valuable insights and allow them to optimize their physical capabilities. ### Industries Being Reshaped - **Sports and Nutrition:** Developing customized nutrition and hydration plans for athletes can provide them with a competitive advantage and improve their performance. - **Wearable Technology:** Incorporating sensors into wearable devices can allow for real-time monitoring and analysis of biometric data, enabling users to make informed decisions about their health and fitness. - **Beverage Industry:** Introducing new and innovative beverage products, such as personalized hydration pods, can drive growth and increase consumer engagement in the beverage industry. ## Related on Trend Hunter - [Sweat-Sensitive Skin Patches](https://www.trendhunter.com/trends/hydration-patch.md) - [GenAI Water Bottles](https://www.trendhunter.com/trends/gatorade-squeeze-bottle.md) - [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md) - [Personalized Gear Memberships](https://www.trendhunter.com/trends/gatorade-id.md) - [Dual-Flavor Sports Drinks](https://www.trendhunter.com/trends/gatorade-flavor-mashups.md) - [Athlete-Inspired Interactive Experiences](https://www.trendhunter.com/trends/g-arena.md) - [Everyday Hydration Boosters](https://www.trendhunter.com/trends/gatorade-hydration-booster.md) - [Smart Hydration Packs](https://www.trendhunter.com/trends/fluidlogic-gpr50.md) - [Free-From Sports Drinks](https://www.trendhunter.com/trends/gatorade-fit.md)