# Airport-Inspired Branding Gate Skincare Packaging Attracts the Traveling Businessman By Amelia Roblin | Published 2013-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gate-skincare-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/01/gate-student-project.html) & [behance.net](http://www.behance.net/gallery/Gate/6444853) When designing the container for a product, it isn't all about aesthetics. In its attempt to appeal to a very specific market, Gate Skincare packaging reinforces that functionality is especially important. Four items that include moisturizer, shaving cream, aftershave gel and toothpaste have been bundled up in a way that makes them ideal for [taking traveling](https://www.trendhunter.com/trends/travel-minis). With a volume of just 25 milliliters each, the lot of them meet the maximum allowance of lotions and liquids that a passenger can take with him in his [carry-on baggage](https://www.trendhunter.com/trends/travel-toiletry-bag1). Long and rectangular containers make these dispensers as easy to pack as pens with the possibility of being slipped conveniently into side pockets. To emphasize the [airline inspiration](https://www.trendhunter.com/trends/drunk-elephant-launched) behind Gate Skincare packaging, the student designers of BHSAD Russia assigned them letters and bright colors and used a digitized typeface so that they would resemble the signs displayed in air terminals. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Functionality-first Packaging:** Designing packages that prioritize functionality, such as travel-sized options that meet airline restrictions and are easy to pack. - **Branding Inspired by Travel:** Incorporating travel and airport themes into branding to appeal to frequent travelers. - **Digitized Typeface:** Using a digitized typeface in branding and packaging to create a modern and futuristic look. ### Sectors Adopting This - **Beauty and Skincare:** Innovating with travel-friendly packaging and branding to appeal to frequent travelers and those on-the-go. - **Travel and Tourism:** Collaborating with beauty and skincare companies to provide convenient and travel-friendly products for passengers. - **Packaging and Printing:** Offering packaging solutions such as functional and travel-friendly containers and designing custom branding with digitized typefaces. ## Related on Trend Hunter - [Travel-Friendly Toiletry Packaging](https://www.trendhunter.com/trends/carry-on-bottle.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Limited-Edition Skincare Travel Bundles](https://www.trendhunter.com/trends/strategic-skincare-solution.md) - [Travel-Friendly Sensorial Sets](https://www.trendhunter.com/trends/kai-travel-set.md) - [Miniature Makeup Packaging](https://www.trendhunter.com/trends/makeup-minis.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md)