# Deflated Food Ads The Gas-X Ultra Strength Campaign Promotes Bloat-Free Mealtimes By Meghan Young | Published 2014-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gasx-ultra-strength References: [adeevee](http://www.adeevee.com/2014/03/gas-x-chicken-cabbage-print/) & [saatchi](http://saatchi.ca/) Feeling uncomfortably bloated after a meal can be due to more issues than simply overeating; but whatever the cause, the [Gas-X Ultra Strength simethicone](https://www.trendhunter.com/trends/florastor-innard-city) is here to provide some much-needed relief. The ad campaign's tag line reads, "Enjoy the foods you love with less gas," and illustrates this promising statement with images of a full chicken and head of lettuce completely deflated like some [food-themed balloons](https://www.trendhunter.com/trends/animal-balloon). Conceived and executed by the [Saatchi & Saatchi](https://www.trendhunter.com/trends/the-honest-dad-unboxing) ad agency branch based in Toronto, Canada, the Gas-X Ultra Strength ad campaign was art directed by Joel Arbez with creative direction by Brian Sheppard, Helen Pak and Matt Antonello. The hilarious imagery was shot by Shanghoon and Westside Studios and elaborated with a clever fart cloud in which the medication box rests. The simple and surreal campaign will attract many. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Digestive Health:** Opportunity for innovative solutions in the digestive health sector to provide relief from bloating and discomfort after meals. - **Humorous Advertising:** Disruptive innovation opportunity for brands to use humor in their advertising campaigns to engage consumers and create memorable experiences. - **Natural Remedies:** Opportunity for the development of natural remedies and supplements that can offer relief from gastrointestinal issues like bloating. ### Industries Being Reshaped - **Pharmaceuticals:** Disruptive innovation opportunity for pharmaceutical companies to develop more effective and fast-acting simethicone products for bloating relief. - **Food and Beverage:** Opportunity for food and beverage companies to develop and market products that are specifically designed to minimize bloating and promote digestive comfort. - **Advertising and Marketing:** Disruptive innovation opportunity for advertising and marketing agencies to create humorous ad campaigns that resonate with consumers and drive brand awareness. ## Related on Trend Hunter - [Digestive Discomfort-Focused Supplements](https://www.trendhunter.com/trends/digestive-discomfort.md) - [Refocused Heartburn Campaigns](https://www.trendhunter.com/trends/love-food-back.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Bloating Reduction Supplements](https://www.trendhunter.com/trends/hum-nutrition-flatter-me.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Anti-Bloating Supplement Formulas](https://www.trendhunter.com/trends/bloat-baddie.md) - [Anti-Bloat Supplements](https://www.trendhunter.com/trends/bloatamin.md)