# Indigestion Painvertising GastroMilk Ads Show Animals Trying to Escape From Stomachs By Ayman | Published 2009-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gastromilk-animals-ads References: [adme.ru](http://www.adme.ru/kreativnyj_obzor/2009/01/26/26841/) We all know how horrible stomach aches and heartburn can feel, but these ads for GastroMilk, an [indigestion medicine](https://www.trendhunter.com/trends/florastor-innard-city), take things a bit too far to the creepy side. A winner of the World Press Awards 2008 Magazine Bronze, the campaign shows the [animals we eat](https://www.trendhunter.com/trends/eat-mor-chikin) (a pig, a chicken and a lobster) creepily trying to get out of human stomachs. The visual is a bit unsettling to say the least. The campaign was created by Callegari Berville Grey, Paris. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creepy Advertising Campaigns:** Opportunity to create attention-grabbing and memorable advertisements that evoke strong emotions. - **Unconventional Marketing Techniques:** Opportunity to use unique and unexpected approaches to promote products or services. - **Emotional Branding:** Opportunity to connect with consumers on a deeper emotional level through advertising. ### Where This Applies - **Pharmaceuticals:** Opportunity to develop innovative and impactful marketing campaigns for over-the-counter medicines. - **Food and Beverage:** Opportunity to explore creative advertising strategies that highlight the benefits and impact of food and drink products. - **Advertising and Marketing:** Opportunity to push the boundaries of traditional advertising to create memorable and effective campaigns. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Indulgent Antacid Tablets](https://www.trendhunter.com/trends/strawberry-milkshake-onthego.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md)