# Soviet Gastro Pub Branding The Albatros Brand Identity References Russian Nostalgia By Jana Pijak | Published 2016-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gastro-pub References: [behance.net](https://www.behance.net/gallery/40639939/Albatros-Gastro-pub) New York-based graphic designer Igor Hrupin is the creative force behind the Albatros gastro pub brand identity. Referencing Soviet nostalgia, this branding project is rustic in its overall look and feel and consists of [retro restaurant signage](https://www.trendhunter.com/trends/pluto-burger-bar), menu concepts and other promotional materials -- from [takeout food bags](https://www.trendhunter.com/trends/higgidy-1) to [in-house beer bottle labels](https://www.trendhunter.com/trends/core-legends). In addition, the branding project also imagines the design of a delivery car and even aprons worn by staff inside the restaurant. Though referencing nostalgic typography and visual elements, this restaurant concept will appeal to a demographic of young and urban professionals with an eye for design. Featuring gridded, minimalist backdrops, these Albatros gastro pub branding materials are an homage to Russia's past but are remixed to appeal to a modern audience. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Soviet Nostalgia Branding:** Creating branding that taps into Soviet nostalgia can resonate with consumers seeking a sense of nostalgia and connection to the past. - **Rustic Retro Restaurant Signage:** Developing rustic and retro restaurant signage can create a unique and memorable dining experience for customers. - **Minimalist Design Remix:** Applying minimalist design principles to nostalgic elements can attract young and urban professionals who appreciate modern aesthetics. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore implementing Soviet nostalgia branding to create a unique and nostalgic dining experience for customers. - **Graphic Design:** Graphic designers can tap into the demand for rustic and retro restaurant signage, creating visually appealing branding materials. - **Hospitality:** Hotels and bars can adopt minimalist design remixes to appeal to young and urban professionals seeking a trendy and stylish experience. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Adorably Artful Polish Bistros](https://www.trendhunter.com/trends/polish-bistro.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Family History-Themed Restaurants](https://www.trendhunter.com/trends/lymbar.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)