# Novelty Gas Sprays The Liquid ASS Spray Realistically Replicates the Scent of Flatulent Odors By M | Published 2016-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gas-spray References: [mentalfloss](http://mentalfloss.com/article/74358/fart-spray-trains-our-troops) & [liquidass](http://www.liquidass.com/liquid-ass-4-pack.html) Offering a [foul-scented gas spray](https://www.trendhunter.com/trends/poopourri-pumpkin-spice) is lifestyle and novelty brand Liquid ASS that has put together a scent that realistically replicates the flatulent odors of the body with a series of blended ingredients that are so potent in odor, they can make a smeller's eyes water. The grotesque spray quite unlike anything currently on the market. Liquid ASS is just as the brand names suggests, a spray designed to give off of the odor of foul scents produced by the body. The brand describes the scent of the product as a "....genuine, foul butt–crack smell with hints of dead animal and fresh poo” with a fragrance so strong it can make consumers gag and tear up. While the [spray was first engineered](https://www.trendhunter.com/trends/axe-campaign) as a [prank product](https://www.trendhunter.com/trends/champion-room-spray) for consumers, it is used by the military when simulating and training for emergency medic situations. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Novelty Gas Sprays:** Disruptive innovation opportunity: Develop unique and unusual scent sprays that cater to niche markets and offer a memorable experience. - **Replicating Foul Odors:** Disruptive innovation opportunity: Create products that accurately imitate unpleasant smells for practical joke purposes or specialized applications like training simulations. - **Extreme Fragrance Intensity:** Disruptive innovation opportunity: Explore the creation of highly potent fragrances that elicit strong emotional reactions in customers, such as causing them to tear up or feel physically uncomfortable. ### Where This Applies - **Lifestyle and Novelty:** Disruptive innovation opportunity: Develop novel products that cater to unique and unconventional consumer preferences, offering a fresh twist in the market. - **Pranks and Practical Jokes:** Disruptive innovation opportunity: Design innovative prank products that add a new level of realism and surprise, offering consumers distinct and memorable experiences. - **Military Training and Simulation:** Disruptive innovation opportunity: Develop specialized products for military training that accurately replicate challenging and realistic scenarios, enhancing the effectiveness of simulations. ## Related on Trend Hunter - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Mischievous Scent Blasters](https://www.trendhunter.com/trends/scent-blaster.md) - [Edible Savory Sprays](https://www.trendhunter.com/trends/tofurky-gravy-spray.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Bathroom Humor Games](https://www.trendhunter.com/trends/pass-the-ass-game.md) - [Cherry-Scented Foot Sprays](https://www.trendhunter.com/trends/cherry-scented-foot-spray.md) - [Seasonally Spiced Bathroom Sprays](https://www.trendhunter.com/trends/poopourri-pumpkin-spice.md)