# Brewery-Inspired Trucks The GAS PBR Raptor is Designed to Make the Ultimate Beer Run By Michael Hines | Published 2013-01-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gas-pbr-raptor References: [carbuzz](http://www.carbuzz.com/news/2013/1/2/Ford-Raptor-by-Galpin-for-Pabst-Blue-Ribbon-7712322/) & [galpinautosports](http://galpinautosports.com/) The GAS PBR Raptor is a custom truck designed for the [Milwaukee-based brewery](https://www.trendhunter.com/trends/pabst-blue-ribbon-99-pack). You might remember GAS ([Galpin Auto Sport](https://www.trendhunter.com/trends/galpin)) from the [MTV](https://www.trendhunter.com/trends/atv-trike) show Pimp My Ride. The SVT Raptor is a beast on its own, but the tuning house managed to make it more eye-catching and powerful. The exterior additions to the GAS PBR Raptor include a bright green paint job, custom black grille, remote-control tonneau cover and a 18-inch matte black wheels and the suspension was lowered. The interior is highlighted by green stitched suede seats, a custom suede headliner and pillars and a contrast-stitched steering wheel. The engine has been pushed from 411hp to 600hp thanks to a Rousch supercharger and a new performance exhaust system. The truck features no visual nods to the brewery, which may not be such a bad thing. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 42% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Custom Trucks:** Expanding the market for personalized vehicles is an opportunity for disruptive innovation. - **Brewery Collaborations:** Collaborations between brands offer potential for new products and services with a wider reach. - **Performance Upgrades:** Innovations in performance and power can create demand for new aftermarket products and services. ### Sectors Adopting This - **Automotive:** The automotive industry can explore opportunities in the customization and performance upgrade markets. - **Beverage:** Beverage companies can collaborate with automakers to create branded vehicles for promotional and marketing purposes. - **Aftermarket:** The aftermarket industry can capitalize on the growing demand for customized and high-performance vehicles. ## Related on Trend Hunter - [Dual-Valve Shocks Pickup Trucks](https://www.trendhunter.com/trends/ford-f150-raptor-r.md) - [Rugged Off-Road Pickup Trucks](https://www.trendhunter.com/trends/2024-ford-ranger-raptor.md) - [Customized Six-Wheeled Pickup Trucks](https://www.trendhunter.com/trends/hennessey-velociraptor-6x6.md) - [Expertly Tuned SUV Models](https://www.trendhunter.com/trends/hennessey-ford-bronco-velociraptor.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Electric SUV-Inspired Beers](https://www.trendhunter.com/trends/electric-suvinspired-beer.md) - [Trailblazing American Hypertrucks](https://www.trendhunter.com/trends/hypertruck.md) - [Retro Beer Branded Motels](https://www.trendhunter.com/trends/pabst-the-place.md) - [Off-Road Assistance Pickup Trucks](https://www.trendhunter.com/trends/ford-ranger-wildtrak-x.md)