# Gas-Inspired Restaurant Deals Smashburger is Offering a One-Day Discount Based on Gas Prices By Colin Smith | Published 2022-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gas-discount References: [qsrmagazine](https://www.qsrmagazine.com/news/smashburger-offering-customers-gas-discount-may-1) & [smashburger](https://smashburger.com/?asd)  [Smashburger](https://www.trendhunter.com/trends/summer-of-smash-menu) is offering a [one-day-only deal](https://www.trendhunter.com/trends/white-castle-deal) called the 'Gas Discount' on any purchase of $15 or more made at its in-store locations. This discount will fluctuate based on the average price of one gallon of gas on the day of the deal, which is May 1st, 2022. Currently, one gallon of gas fluctuates around the $4 USD mark. The company launched this deal based on the steadily rising price of gas in the past several months across the United States. With its Gas Discount, Smashburger hopes to offset the cost of driving to the restaurant to enjoy its [high-quality burgers](https://www.trendhunter.com/trends/gotta-habit-meal-deals). In order to ensure that a specific location is participating in the promotion before driving there, it is recommended to call the location in advance. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 10% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gas-inspired Discounts:** Companies can offer one-day-only deals, like Smashburger's 'Gas Discount', that fluctuate based on the average price of one gallon of gas on the day of the deal. - **Hyperlocal Promotions:** Businesses can focus on specific regions with different gas prices and create location-based discount opportunities to attract customers. - **Dynamic Pricing Strategies:** Dynamic offer pricing can be based on various factors for businesses, like gas prices, to attract customers and increase revenue. ### Industries Being Reshaped - **Fast Food Restaurants:** Fast food restaurants can create gas-inspired promotions to attract customers and offset the cost of driving to their locations, leading to increased sales. - **Retail Stores:** Retail stores can offer dynamic pricing strategies based on various factors, including gas prices, to attract customers and increase foot traffic to their stores. - **Delivery Services:** Delivery services can offer gas-inspired discounts to offset delivery costs and drive more sales, leading to increased customer loyalty and repeat business. ## Related on Trend Hunter - [Burger Launch Promotions](https://www.trendhunter.com/trends/smokeshack.md) - [420-Themed Restaurant Promotions](https://www.trendhunter.com/trends/fatburger-420.md) - [Low-Cost Burger Week Promotions](https://www.trendhunter.com/trends/smashed-jack-burger.md) - [Fast-Food Holiday Promotions](https://www.trendhunter.com/trends/original-fatburger.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [Holiday Fuel Retailer Promotions](https://www.trendhunter.com/trends/gas-promotion.md) - [Summer Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/summer-of-smash-menu.md) - [Festive Free Burger Promotions](https://www.trendhunter.com/trends/holiday-burger-blitz.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md)