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# Musical Car Horn Ads
Gary Numan and DieHard Batteries Show How Powerful They Are

By Allison Love | Published 2010-07-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/gary-numan-and-diehard
References: [adsoftheworld](http://adsoftheworld.com/media/tv/diehard_battery_diehard_battery_vs_gary_numan) & [adsoftheworld](http://adsoftheworld.com/media/tv/diehard_battery_diehard_battery_vs_gary_numan)

Gary Numan and DieHard have teamed up to demonstrate the power of a DieHard battery. The 80's electro pop singer plays his hit "Cars" through a [synthesized piano](https://www.trendhunter.com/trends/kawai-pianos) connected to car horns -- all, of course, powered by one DieHard battery.

It's actually pretty impressive how he manages play the intro to the song through car horns. The entire video is rather hilarious. It's a little hard to believe that [15 cars](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle) and a synthesizer piano can be powered with one battery, but if Gary Numan backs it, I'm inclined to side with him. Gary Numan and Diehard batteries make [one musical commercial](https://www.trendhunter.com/trends/you-are-how-you-car).

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 3% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Synthesized Music Integration:** Opportunity for companies to create innovative products that integrate synthesized music with everyday objects.
- **Unique Advertising Platforms:** Disruptive opportunity for brands to explore new advertising platforms that capture consumer attention through unconventional methods.
- **Viral Marketing Campaigns:** Potential for brands to leverage viral marketing campaigns that utilize humor and entertainment value to generate brand awareness.

### Where This Applies

- **Automotive:** Disruptive innovation opportunity for automotive companies to develop new technologies that enhance the integration of music within vehicles.
- **Battery Manufacturing:** Opportunity for battery manufacturers to showcase the power and versatility of their products through creative marketing initiatives.
- **Entertainment:** Emerging trend in entertainment industry to explore unconventional and humorous advertising strategies that captivate audience attention and generate brand recognition.

## Related on Trend Hunter

- [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md)
- [Electric Car-Themed Playlists](https://www.trendhunter.com/trends/electricwrapped.md)
- [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md)
- [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md)
- [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md)
- [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md)
- [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md)
- [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)
- [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)