# Disheveled Cemetery Couture The Gary Graham Spring 2013 Collection is an Ode to Literature By Alexandra Serrano | Published 2012-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gary-graham-spring-2013-collection References: [style](http://www.style.com/fashionshows/review/S2013RTW-GGRAHAM) & [garygrahamnyc](http://www.garygrahamnyc.com/) The Gary Graham Spring 2013 Collection is a show of literary-inspired wear for the warm season. The inspiration behind this collection came from the novel 'Our Lady of the Flowers' by Jean Genet. The clothing embodies a different type of Parian appeal that goes beyond tired beret-centered cliches. Instead, Gary Graham chooses to evoke the emotion that is reflected from the novel's bohemian setting, a cemetery in the Montmarte district. The garments embody the [moody feel](https://www.trendhunter.com/trends/paranoid-fw25) from which he drew his inspiration. In a muted palette, Gary Grant layers fabrics and textures to create fiercely fragile spring attire. With inspiration that is so decidedly cerebral, it's exciting to see this take on [spring 2013](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) that perfectly marries high-brow references with highly stylized [ready-to-wear garments](https://www.trendhunter.com/trends/brucolic) and looks. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Literary-inspired Fashion:** Opportunities for designers to create clothing collections inspired by classic or contemporary literature - **Moody Minimalism:** Opportunities for designers to experiment with a muted color palette, layering fabrics and textures to create unique apparel - **Cerebral Styling:** Opportunities for designers to explore abstract or intellectual ideas and translate them into wearable fashion pieces ### Industries Being Reshaped - **Fashion Industry:** Innovative design and creativity in the apparel industry can be inspired by literary works and novel ideas - **Publishing Industry:** Opportunities for publishers to collaborate with designers and fashion houses to create fashion lines inspired by their literary works - **Luxury Retail Industry:** Brands can leverage literary themes and stories to create an emotional connection with customers and differentiate their luxury products ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md)