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# Camouflaged Ad Campaigns
GotVMail and Gary Busey on Business

By Bernadette Giacomazzo | Published 2008-10-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/gary-busey-oscar-winning-actor-celebrity-fit-club-winnerbusiness-webcaster
References: [youtube](http://www.youtube.com/garybuseyonbusiness)

Gary Busey, the Oscar-winner and born-again Christian whose career has seen a revival since his wacked-out appearance on Celebrity Fit Club, has a new title: business advisor. Go inside his entrepreneurial mind for pure genius. Who knew that the man once known for playing Buddy Holly and yelling at Wendy the Snapple Lady had such a business acumen?

These skillfully crafted ads for GotVMail sound like a [tongue-in-cheek entrepreneurial advice series](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) from Gary Busey, but there's a plug for GotVMail at the end of every ad.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 11% | Activity: 77% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Tongue-in-cheek Advertisements:** Disruptive innovation opportunity: Create humorous and attention-grabbing ads that subtly promote a brand or product.
- **Celebrity Business Advisors:** Disruptive innovation opportunity: Collaborate with well-known celebrities to tap into their unique perspectives and reach new audiences in the business world.
- **Revitalizing Celebrity Careers:** Disruptive innovation opportunity: Help revive the careers of celebrities by showcasing their business acumen and expertise.

### Where This Applies

- **Advertising:** Disruptive innovation opportunity: Develop creative strategies to blend humor and product promotion in advertisements.
- **Consulting:** Disruptive innovation opportunity: Establish a celebrity consulting agency that pairs famous personalities with business clients seeking advice and strategic guidance.
- **Entertainment:** Disruptive innovation opportunity: Create reality TV shows or online content that focuses on the business ventures and expertise of celebrities.

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