# Umami Flavor Enhancers The Garum Project's Liquid Seasonings are All-Natural & Flavor-Rich By Laura McQuarrie | Published 2023-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/garum References: [berryondairy.blogspot](https://berryondairy.blogspot.com/2023/10/anuga-2023-seven-observations-and-bunch.html) & [garumproject](https://garumproject.com/)  Garum, often referred to as the "ketchup of the ancient world," is the pungent, fermented fish sauce that was used by the Romans to add depth and [umami flavors](https://www.trendhunter.com/trends/kimono-mom-umami-sauce) to a range of dishes. In recent years, garum has been revived and reinvented to cater to the needs and tastes of modern consumers, with contemporary versions offering more versatile flavor profiles. The Garum Project, one of the 10 winners of the Anuga Trends contest, makes its sustainable, all-natural, umami-rich flavor enhancers in varieties like Chicken, Beef, Milk and [vegan-friendly Veggie](https://www.trendhunter.com/trends/bosh-seasonings). All of these products are useful for boosting flavors while keeping sodium levels low. While Milk Garum made with whey is useful for helping consumers reduce their consumption of dairy, Beef Garum is derived from meat trimmings and similarly helps to [reduce meat consumption](https://www.trendhunter.com/trends/juicy-marbles), while still offering the essence of authentic red meat. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 69% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Revived Garum Products:** Contemporary versions of garum have been revived and reinvented to cater to modern consumers, offering versatile flavor profiles. - **Sustainable Flavor Enhancers:** The Garum Project creates sustainable, all-natural flavor enhancers that are useful for boosting flavors while keeping sodium levels low. - **Diversified Garum Varieties:** The Garum Project offers a range of garum flavors including Chicken, Beef, Milk, and vegan-friendly Veggie, catering to different dietary preferences. ### Industries Being Reshaped - **Food Manufacturing:** The food manufacturing industry can explore opportunities in developing and producing contemporary garum products with versatile flavor profiles. - **Dairy Alternative:** The dairy alternative industry can leverage whey-based garum like Milk Garum to offer consumers flavorful options that help reduce dairy consumption. - **Meat Substitutes:** The meat substitute industry can capitalize on innovative garum products like Beef Garum, derived from meat trimmings, to cater to health-conscious consumers looking for authentic red meat taste. ## Related on Trend Hunter - [Flavor Enhancer Sauces](https://www.trendhunter.com/trends/umami-everything.md) - [Umami Condiment Bundles](https://www.trendhunter.com/trends/noma-projects.md) - [Smoked Mushroom Garum Kits](https://www.trendhunter.com/trends/mushroom-garum.md) - [Fermented Seafood Sticks](https://www.trendhunter.com/trends/kkini-kkini.md) - [Umami Soy-Free Sauces](https://www.trendhunter.com/trends/umami-joy-sauce.md) - [Umami Miso Food Flavorings](https://www.trendhunter.com/trends/miso-flavor.md) - [Kelp-Infused Seasonings](https://www.trendhunter.com/trends/seaweed-seasoning.md) - [Flavor Perception Studies](https://www.trendhunter.com/trends/doenjang-soup.md) - [Time-Saving Starter Sauces](https://www.trendhunter.com/trends/shortcut-sauces.md)