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# Wearable Apartments
Garudio Studiage Constructs Whimsical Architectural Flat Cap

By Marissa Liu | Published 2009-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/garudio-studiage-flat-cap
References: [designspotter](http://www.designspotter.com/product/2009/09/Flat-Cap.html) & [garudiostudiage](http://www.garudiostudiage.com/news/flat_cap.htm)

Garudio Studiage, a UK-based collective, has created a special flat cap. This whimsical hat was commissioned by the V&A for their Easter Bonnet Parade.

Garudio Studiage’s flat cap consists of an apartment building which sits atop a checked cap and is described by the studiage as, “a surreal pun on two iconic forms.” The building also includes its own miniature world complete with pigeons, a horse and other fashionable and famous inhabitants. The flat cap is entirely hand-made out of paper and card and playfully narrates the happenings among its twisted miniature community.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 9% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Whimsical Fashion:** Disruptive innovation opportunity: Create whimsical and playful fashion items incorporating unconventional elements.
- **Miniature Worlds:** Disruptive innovation opportunity: Develop products that incorporate miniature worlds, allowing users to create and interact with their own microcosms.
- **Handmade Craftsmanship:** Disruptive innovation opportunity: Explore the revival of handmade craftsmanship in the creation of unique and personalized products.

### Who This Affects Most

- **Fashion and Accessories:** Disruptive innovation opportunity: Introduce unconventional fashion accessories that capture the imagination of consumers and provide a sense of whimsy.
- **Art and Collectibles:** Disruptive innovation opportunity: Combine art and collectibles by creating intricate and detailed miniature worlds that serve as immersive and interactive art pieces.
- **Craft and Hobby:** Disruptive innovation opportunity: Cater to the growing demand for handmade craft products by offering unique and creative accessories and projects.

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